In the era of process optimization, the search for tools that facilitate consumers’ lives is becoming increasingly common. The need to have all offers in one place has become a priority for many Brazilians. This is evidenced by the growth of well-known apps and websites, such as a hotel price comparison site, an online travel agency, a meal delivery app, or a shopping support platform.
In the automotive universe, this trend is also consolidating, and many opportunities have emerged, such as car subscription services. One of the services that has greatly simplified and facilitated the lives of drivers is ComparaCar. The digital platform offers an environment where users can search for car subscription offers, using filters such as plan duration, mileage limit, additional services, and vehicle type.
Growth
In the market for only two years, the startup, according to its CEO, Alan Lewkowicz, has experienced a growth of 50%, demonstrating how the car subscription market is heating up. “We have noticed a very interesting phenomenon. Many automakers, upon noticing this growth in the car subscription market, have chosen our startup to add their offers to the platform. We work with almost all car subscription companies, including automakers and rental companies,” he argued.
“Since its launch in January 2023 until January 2025, ComparaCar has recorded more than 1,500 signed contracts. Just in 2024, we noticed a sales increase and revenue growth of over 150% in each area compared to 2023. For this year, there are very positive projections,” said Alan Lewkowicz. Currently, the platform has over 5,000 options for subscription cars.
Data from the Brazilian Car Rental Association (Abla), released at the end of last year, revealed that the car subscription modality had a 44% increase in 2024, reaching 180,000 vehicles, representing 20% of the long-term fleet.
Facilities
Lewkowicz reveals that this growth is mainly justified by the ease of contracting a subscription car plan on the platform. “The entire process from approval to car hiring takes only a few hours, depending on the plan and the company. We work with almost all vehicle subscription companies, including manufacturers and rental companies. We combine practicality and convenience for drivers,” he emphasized.
Another relevant aspect for many car drivers is the exemption from declaring subscription vehicles in the Income Tax. Those who choose this way of buying a car do not need to report the installments in the Income Tax. They are not relevant to the Federal Revenue, meaning they do not affect the Income Tax declaration.
The car subscription modality offers benefits that justify its growth in the country. Simple rental, access to a wide variety of new cars, and savings by not having to bear costs such as IPVA, insurance, and maintenance are some of the items already included in car subscription plans.
According to Lewkowicz, his platform brings together the main market offers and stands out for the agility in the service adoption, including credit analysis and sending documents directly through the digital environment.
Practicality and transparency
CTO of ComparaCar, Márcio Klepacz, explains that the service was born with the goal of offering practicality and transparency in a market with many variables and that the operation in this market can also have various approaches and that makes the difference.
“The absence of subscription cars on major bank-operated platforms, which often have not been impartial in offerings, highlighted the need for an independent and genuine platform like ComparaCar. We have a broad database and powerful algorithms, so we stand out as an innovative solution in the automotive sector, making life easier for drivers and promoting a more efficient and convenient hiring experience,” justified Klepacz.
Changes
Nowadays, some aspects have made Brazilians change the way they acquire a car. “We identified that several people who have the necessary money to buy a car in cash choose vehicle subscription. They pay a fixed amount in the chosen plan, which includes various benefits, and invest the rest in the financial market, obtaining a more advantageous return on investment than if they bought the vehicle in a traditional way,” compared Alan Lewkowicz
The CEO of ComparaCAR emphasized that by opting for car subscription, the customer has the opportunity to acquire a new vehicle without worrying about depreciation, taxes, or the bureaucracy associated with buying and selling a car. “Additionally, the continuous renewal of the contract allows you to keep changing cars, ensuring that your vehicle is always up to date,” he pointed out.
