The Pinterest announces the launch of the second edition of Pinterest Shop Brasil, an innovative initiative in Latin America that connects brands, creators, and consumers during the most relevant retail period: the end of the year, marked by events like Black Friday and Christmas.
The action, which in 2024 already impacted millions of Brazilians, returns as an original production of the platform, promoting trends and products from the main categories sought by users: fashion, beauty, decoration, and gastronomy. The impacts achieved show the advantage for brands to be on Pinterest, as during the year-end, platform users spend an average of 20% more than those on other platforms.
The last edition highlighted the potential of the initiative: there were over 130 million video views, resulting in 18% more retention compared to contents not produced by Pinterest, between September and December of the last year.
“Every three seconds, a year-end celebration is planned on Pinterest. It is at this moment that we become the main destination for gift ideas and celebrations, creating unique opportunities for conversion”, says Rogério Nicolai, Pinterest’s business director in Brazil. “We continue to work to connect brands and consumers, inspiring choices and facilitating the shopping journey on the platform.”
In 2025, Pinterest Shop Brasil gains a new external scenario in São Paulo, with immersive spaces designed to bring the platform’s universe to life and enhance the creation of organic and inspiring content.
