The Pinterest is announcing another edition of its Inclusion Fund, celebrating five years of encouraging new content creators, small brands, and retailers on their path to growth and connection with new audiences. This year, the program expands its global reach and now includes a new group of participants in strategic markets, such as Brazil, Mexico, Colombia, and Argentina.
The Pinterest Inclusion Fund is an incubation program created to support new content creators, brands, and retailers in sectors such as beauty, fashion, and lifestyle, who create content and products aligned with Pinterest’s inclusive features, such as search filters for skin tones, body types, and hair. Selected participants will have access to specialized training, strategic tools, educational sessions, and financial support through grants or advertising credits.
In Brazil, Pinterest is expanding this initiative through a strategic partnership with mLabs, a leading Brazilian social media management platform in Latin America. The collaboration includes one year of free access to the platform’s full plan, which offers an educational area with specialized courses in social media. Selected participants will have unrestricted access to all resources, including the opportunity to obtain certification.
“Being part of a project like the Pinterest Inclusion Fund is a valuable opportunity for mLabs, which has the success of brands on social media at the core of its purpose. All selected individuals will have access to mLabs to schedule content on Pinterest and ensure posting frequency, as well as take advantage of numerous other resources the platform offers”, celebrates Caio Rigoldi, CEO of mLabs.
The results of the Inclusion Fund demonstrate its impact: users who engage with inclusive features on Pinterest save 75% more Pins. Since its launch in 2021, over 350 participants have received support globally, many of whom have experienced significant growth. For example, Krioula Boutique, a pioneering brand of turbans and Afro jewelry in Brazil, has seen a 200% increase in exit clicks and engagement on the platform since joining the Pinterest Inclusion Fund. The brand’s visibility has grown significantly, connecting even more people to Afro-Brazilian fashion.
“Participating in the Pinterest Inclusion Fund was a turning point for Krioula Boutique. As a brand that celebrates Afro-Brazilian culture, having this support and visibility allowed us to reach a larger audience and strengthen our digital presence. Pinterest not only boosted our sales but also helped to tell our story in an authentic and powerful way. Seeing our pieces traveling the world is exciting and proves that representation matters!”, indicated Michelle Fernandes, co-founder of the brand.
“We believe in the power of inspiration as a driver of change. When new content creators, brands, and retailers from all backgrounds have the tools to grow, new ideas flourish, as do new connections and opportunities. The Pinterest Inclusion Fund exists to make this a reality”, says Agustín Caso Jacobs, Pinterest’s content strategies director for Latin America.
Registrations are now open and go until May 15, 2025, at 11:00 PM (Brasília time) for content creators in Brazil, Mexico, and Colombia. For brands and retailers in Brazil, Mexico, and Argentina, the deadline extends until May 30, 2025.
Since its creation, Pinterest has already invested over US$ 3.9 million in this program, reinforcing its commitment to providing concrete tools to help people of all backgrounds strengthen their presence and relevance on the platform.
