The phenomenon of Black Friday continues to mobilize Brazilian retailers and consumers. According to Ipsos, 76% of consumers plan to use the Black Friday 2024 promotions to anticipate Christmas shopping, with an average ticket above R$ 500. The date, already established in the national calendar, confirms its impact with the numbers presented by Intelipost, a leader in logistics intelligence, in an exclusive report for its 700+ customers.
According to Intelipost, the highest peaks in freight quotations on the famous Friday occur at 8 am and 6 pm, revealing consumers’ eagerness to take advantage of the offers early in the day. Another relevant data is the nighttime behavior on the days before and after Black Friday. On Thursday, for example, there was a significant 38% increase in quotations compared to 2022, with peaks concentrated between 8 pm and 10 pm – evidence that consumers are becoming increasingly attentive and strategic in monitoring promotions.
Black Friday 2023 also set records in Intelipost TMS: on the eve, there were more than 20,000 freight quotations per minute, while the peak on Friday reached an impressive 25,000 quotations per minute.
