Photoroom, the world’s most used AI photo editor for e-commerce, launches Visual Ads Automation, a unique GenAI solution that transforms entire product catalogs into complete branded ad creatives – ready for all channels and formats.
This launch is strengthened by the strategic acquisition of GenerateBanners, a startup specialized in automated image generation with high-precision text layout. This is Photoroom’s first acquisition and comes after the $43 million Series B investment round, bringing the company’s total funding to $64 million. GenerateBanners’ technology is fully integrated into the Photoroom API.
A strategic acquisition to enter the ad creation market
The Photoroom API already enables the creation of millions of product images, but customers needed a template-based text composition to convert these images into ready-to-publish ads. GenerateBanners solves exactly that challenge. It allows for consistent brand campaigns across all marketing and sales channels.
“I created GenerateBanners to free companies from repetitive design work by automating visual content,” says Thibaut Patel, founder of GenerateBanners. “Visual ad automation opens a new era in digital marketing: any static product catalog can now be transformed into a demand-scaled programmatic advertising engine.”
With GenerateBanners now part of Photoroom, Visual Ads Automation becomes the first cutting-edge GenAI solution covering both sides of ad production: amazing images and automated text composition, delivered at catalog-scale.
“When you need the same product to be photographed in ten languages and fifty formats, traditional creative workflows are disrupted,” says Matt Rouif, co-founder and CEO of Photoroom. “Photoroom is becoming the AI creative agency for millions of businesses. Our new API allows teams to generate branded visuals programmatically, at any scale, reducing costs and boosting performance,” Rouif emphasizes.
Visual Ads Automation: the power of customization at scale
Visual Ads Automation allows you to define the rules for image assets, text, and branding once and then generate thousands of perfectly formatted variations.
Advanced AI Image Processing Features:
- AI Background Removal: Clean, high-precision cutouts provided in milliseconds.
- AI Background Generation: Reimagine any photo package with photorealistic studio, lifestyle, or seasonal scenarios, without the need for a 3D set.
- AI Shadow Generation: Add contact shadows and ambient shadows compatible with the new scenario, enhancing depth perception and click-through rates.
- AI Resize & Expand: Automatic expansion of image borders, allowing a single master creation to be adapted for stories, reels, banners, and other formats without the need for manual cropping.
- Localized text with automatic adjustment: Paste any language variant, and the system automatically adjusts font sizes, realigns texts, and reorganizes line breaks for you.
- Always brand-compliant: Colors, fonts, logos, seals, and disclaimers are loaded only once, ensuring that each creation faithfully follows the style guide with absolute precision.
- Batch creative generation: Provide a CSV file, spreadsheet, or API feed and generate thousands of ads.
Unlimited visuals, unlimited use cases
This new feature caters to a wide range of marketing and commerce needs, including:
- Graphic and performance ads: Generate perfectly sized creatives for programmatic, retargeting, and paid social placements in seconds.
- Social and e-commerce banners: Create main images and promotional badges aligned with the brand for marketplaces, storefronts, and seasonal campaigns — all automatically adapted to any aspect ratio.
- Multi-channel campaigns: Feed the entire funnel, from CRM emails to push notifications, affiliate placements, and search ads with consistent and personalized visuals and text variations.
- Product catalog creativity at scale: maintain brand consistency across millions of SKUs and regional variants without touching a design file.
- Package or set showcases: spotlight collections or cross-sell bundles without extra studio shots, or manual composition.
With instant visual production, marketers can now iterate campaigns in real-time, double performance, and focus their energy where it matters most.
“Looking ahead, AI autonomous agents will create most marketing assets and rely on specialized APIs, like Photoroom’s, as the backbone of this new creative workflow,” concludes Matt Rouif.
Proven ROI of the Photoroom API
Photoroom’s underlying AI technology already delivers measurable results:
- GoodBuy Gear increased conversion rates by 23%.
- Plug reduced CPA by 2.5x and doubled CTR.
- Smartly increased ROAS by 18.4% and CTR by 72% across six campaigns.
The industry movement confirms the trend: 91% of European digital advertising professionals are already using or testing Generative AI, according to IAB Europe and Microsoft Advertising. Furthermore, MarketsandMarkets projects that AI investments for sales and marketing are set to soar from $58 billion in 2025 to $240 billion by 2030.
