According to a survey conducted by Jetsales Brasil, about 60% of companies that have automated customer service via WhatsApp are achieving success in sales. The research, which surveyed over 200 organizations, revealed that automating customer service is one of the main strategies adopted by businesses to boost sales and improve consumer experience.
With the changes brought by the Covid-19 pandemic and the digital transformation of retail, WhatsApp has become one of the essential tools for the smooth operation of businesses and customer retention. Data from the Boston Consulting Group (BCG) states that 8 out of 10 consumers prefer to communicate with companies through instant messaging services like Telegram and WhatsApp themselves.
“Social media has become the main communication channel between companies and consumers. With automated customer service, companies can streamline the sales process, reduce costs, and offer more efficient and personalized service,” says João Henrique Louredo, CEO of Jetsales Brasil.
Furthermore, the research revealed that companies that have adopted automated customer service via WhatsApp are reaping various benefits, such as increased customer satisfaction, reduced average response time, and sales growth. The feature is becoming increasingly a competitive advantage.
“With an average investment of R$ 1,000, companies can adopt a WhatsApp customer service automation platform and obtain a significant return on that investment. We are talking about a potential profit three times greater for corporations that decide to embrace customer service automation, and this aspect is capable of optimizing the company’s positioning in the market,” highlights Arthur Verona, Customer Success Director and partner at Jetsales Brazil.
