The global delivery market is expected to reach $1.89 trillion by 2029, with an average annual growth of 7.83%. In this promising scenario, Brazil already accounts for 1.51% of global revenue, according to Statista data – a significant share, considering the size of the country and the accelerated growth in app consumption.
“During festive periods, demand for deliveries surges, requiring increased attention from the entire ecosystem: restaurants, markets, florists, logistics operators, and of course, the delivery apps themselves. During these dates, deadlines become tighter and customer expectations soar,” says Vinícius do Valle, Marketing Coordinator at Gaudium, a company specializing in technology for mobility and delivery.
Therefore, strategically preparing for these occasions is essential – not only does it help ensure operations, but it also leverages the moment as a real opportunity for growth and customer loyalty. With that in mind, the executive has brought some tips on how to organize. Check it out:
1. Demand forecasting and operational scaling
The first step is to look at the data. How did the platform or operation perform in previous years? Which categories sold the most? Based on these surveys, it’s possible to predict access peaks, adjust platform capacity, and reinforce the number of partner deliverers, kitchens, or stocks. Anticipation is the keyword.
2. Technology and automation as the basis of efficiency
For delivery, speed and accuracy are essential — especially on special dates. Technology is the greatest ally in this scenario. Automatic routing systems, real-time inventory integration, and monitoring panels help keep everything under control, even with high volume. Investing in technological infrastructure is no longer optional.
3. Attention to Customer Experience
The order is not just a meal or a gift — it’s a demonstration of affection. Therefore, the customer experience must be treated with extreme care. This includes having a functional and intuitive app, delivering on the promised time, using careful packaging, and personalized messages.
4. Proactive Service and Agile Support Channels
During peak demand, errors can occur. But how they are resolved makes all the difference. Have a team prepared to respond promptly and, if possible, use bots and automations to speed up simple processes. Consumer trust depends on the responsiveness.
Seasonal dates are a true test for the delivery sector. But they have also become a showcase: it’s when apps demonstrate the ability to scale, deliver with quality, and delight the consumer. ‘With planning, technology, and a focus on the customer, it’s possible to turn this peak of demand into real growth — and good reasons for the customer to come back all year round,’ Valle concludes.
