In a scenario where trust and proximity are essential for the success of companies, the Vendizap, a startup from Paraná focused on conversational commerce, has stood out for its work in improving the way companies connect with their customers. Founded with the goal of providing a more human and personalized shopping experience, the company has gained space in the market by recognizing and leveraging WhatsApp as a powerful sales and relationship tool.
According to a survey by Gartner conducted in December 2023, 64% of people prefer companies not to use artificial intelligence tools in their customer service centers and 53% would consider switching to a competitor if they found out they were being served by AI at their current company. In this context, WhatsApp goes beyond being just a social network mainly used by Brazilians and becomes a powerful solution for physical and digital businesses by strengthening the connection between store owners and salespeople with their customers, reinforcing human interaction and making contact operations faster and more effective.
Given this perception, since its creation, Vendizap has been dedicated to developing functionalities that meet the specific needs of companies, with flexible and tailored solutions. The platform allows, for example, order finalization through WhatsApp, enabling sellers to confirm information before closing sales and allowing buyers to ask questions or request quotes in an organized manner. “Our goal is to make the buying process more agile and efficient, while strengthening the relationship between sellers and consumers. This contact between retailer and buyer is a differentiator that has been lost on the selling side, but has made all the difference on the buying side,” explains André Campos, CEO and founder of Vendizap.
The so-called conversational commerce, which is the company’s priority in developing its solutions, has the potential to significantly improve the customer experience. The Zendesk Trends Report 2023 revealed that 66% of consumers consider a bad interaction with a brand enough to ruin their day, and 60% of them base their purchasing decisions on the quality of service. “A good shopping experience, whether physical or digital, is what determines whether the customer will be satisfied and, more than that, whether they will return. Therefore, Vendizap is committed to helping businesses offer fast and quality service, ensuring satisfaction and boosting company sales,” Campos emphasizes.
Aligned with the evident trend in the business world towards conversational commerce, Vendizap stands out for its tailor-made functionalities. Through the platform, store owners can set up their e-commerce in the form of catalogs, optimizing the shopping experience through a more intuitive and practical visualization and through WhatsApp support. According to a 2022 study by OmniChat, WhatsApp provides a 9% sales conversion compared to 2% in e-commerce, reaffirming the network’s potential as a powerful sales tool and reinforcing the transformative role of the service offered by the company.
