A new sales model is beginning to attract attention in the digital marketing universe: the so-called hidden funnels, which operate away from the showcase of social networks and major launches. The proposal in silent strategies, based on automation, data, and personalization, is challenging the logic of constant exposure to scale revenue organically and predictably.
The trend is led by figures like Thiago Finch, founder of Holding Bilhon and a reference in digital launches in Brazil. He describes this new movement as “a necessary change in mentality in a market saturated with loud promises,” he reveals.
According to him, the future of digital sales involves automated structures that guide the customer almost imperceptibly, without depending on massive launches or the figure of an influencer at the forefront of the operation. “We are talking about processes that work behind the scenes, where conversion occurs through relationships and recurrence, not a single major sales event,” he explains.
Hidden Funnels: How Silent Sales Work
Hidden funnels are digital structures designed to attract, nurture, and convert customers continuously, without the need for public appearances or launch schedules. They rely on specific pages, targeted ads, and automated email flows, connected by tools like ClickMax – a system developed by Finch that centralizes the entire sales journey on a single platform.
Automation plays a central role. It allows for personalized customer communication from the first click to post-sale, with triggers based on behavior and interests. Predictive analysis and the use of artificial intelligence help tailor messages, offering solutions at the right time. ‘It is possible to generate constant revenue, with stability, without the entrepreneur needing to appear or create new content every day,’ says Finch.
Growth without exposure: why this strategy is gaining strength
The main advantage pointed out by experts is predictability. Instead of depending on specific dates to generate revenue, hidden funnels allow for an active sales conveyor belt, operating 24 hours a day. According to a report by Grand View Research, the marketing automation market is expected to grow 12.8% per year until 2030, clear evidence of the increasing demand for more sustainable and scalable solutions in the digital realm.
Furthermore, the model eliminates the pressure for public performance, very common among influencers and info product creators. For Finch, the exhaustion from overexposure and the desire for a more strategic and less exhibitionist routine drive this new approach. ‘Not everyone wants to be a public figure. And more importantly: you don’t need to appear every day to have a high-performance digital business,’ he states.
Personalization and technology as the basis of conversion
The success of the hidden funnel depends on a highly personalized journey. According to a McKinsey study, 71% of consumers expect personalized interactions and get frustrated with generic experiences. In this scenario, tools that adjust content based on user behavioral data become indispensable.
Finch highlights that by automating and centralizing processes in a single interface, platforms like ClickMax reduce costs, increase efficiency, and eliminate technical barriers for beginners. “Digital doesn’t have to be complex. When you remove noise and create a clear path for the customer, sales happen naturally, without relying on miraculous formulas or the luck of virality,” he explains.
With over 6 million followers and a history of million-dollar revenues in digital launches, Thiago Finch now bets on invisible revenue. He believes that the hidden funnel model is the next step in digital marketing evolution. “The world’s largest companies sell in silence. Netflix, Amazon, Spotify… they don’t do launches, they operate with predictability. That’s what we’re bringing to the small entrepreneur,” he concludes.
