The beginning of the year is an important period for companies to plan and understand which actions require more effort, in addition to the expected results. For SMEs, this step is even more crucial, as besides the issue of readiness, these dates of high commercial activity make a difference in the balance. Therefore, Serasa Experian has launched a new edition of the Commemorative Dates calendar, which includes national, regional dates, and is available for free download on the official website, by clicking here.
“We have developed this material with the aim of supporting SMEs in their annual commercial planning. This meets one of our main goals here at Serasa Experian, which is to generate content that supports SMEs in their main management challenges. Understanding which dates to invest your efforts in and which may have more affinity with your business is fundamental. In addition, seasonal effects can slow down some segments, which is important to visualize in your planning,” explains Cleber Genero, vice president of small and medium enterprises at Serasa Experian.
The economic scenario impact
In addition to the seasonality of each period, the economic scenario of the year also impacts small and medium-sized businesses.
According to the Serasa Experian Trade Activity Indicator, physical retail grew by 3.8% in the year 2024. According to Serasa Experian economist, Camila Abdelmalack, “the strong performance of the labor market and the increase in income levels were crucial for the retail sector performance in 2024. In addition, the increase in consumer credit granting helped maintain demand. This trend is expected to continue in the short term, but we project a slowdown in growth rate in 2025. This is due to the inflation scenario, rising interest rates, and fiscal issues”.
With this scenario in mind, the economist emphasizes the importance for entrepreneurs to understand the impact of the economy beyond their business, also considering their consumer audience. This enables the creation of sales strategies to attract consumers, even in a more constrained environment.
Using the power of data to bring more precision and security to business decision-making, Serasa Experian has an area dedicated exclusively to meeting the needs of small and medium-sized Brazilian companies. These are suitable solutions for those who need to grow their customer base, protect the company, monitor customers and suppliers, and recover debts. In addition, the area has a blog that offers a series of free content for those who need help starting a business, increasing sales, and attracting more customers. Click here to access!
