E-Commerce Update - News about E-Commerce in Brazil

Articles

E-commerce trends for 2026: instant service, reputation, and conversion as central pillars.

E-Commerce Update - 17/12/2025

Emphasis

E-commerce is expected to generate R$ 26.82 billion in revenue by Christmas 2025.

Emphasis

Amazon, Mercado Libre, and Shopee were the three most mentioned brands during Black Friday 2025.

Balance sheets

Black Friday: E-commerce surpasses R$ 10.1 billion in revenue.

Tips

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Integration between online sales, production, and logistics: how to maintain efficiency in business growth

E-Commerce Update - 23/12/2025

Christmas Sales: How AI can help optimize performance via marketplaces

The main marketing mistakes to leave behind in 2025

High demand during Christmas exposes companies to the risk of being banned from WhatsApp.

YouTube Shopping arrives in Brazil: how do creators, brands, and the platform itself benefit from social commerce?

Tendencies

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Brazil is expected to face its most critical year for cyberattacks in 2026; see the main scams on the radar.

E-Commerce Update - 23/12/2025

With 85% adoption, AI will cease to be a differentiator and become the foundation of marketing by 2026

From media to conversion: how retail evolved in 2025 and what to expect in 2026

Experts reveal key AI trends for 2026

Top 5 trends that will shape industry and retail in 2026

New releases

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Magalu presents its first class of trainees in Artificial Intelligence

E-Commerce Update - 23/12/2025

Ultra-convenience and emotion: iFood Ads creates special projects with Coca-Cola and Hellmann's for Christmas

New index will measure the growth of private label brands in Brazilian e-commerce

Remessa Online aims for strategic expansion in foreign trade and projects growth of over 400% by 2026.

Kirvano launches automatic Pix payment system.

Research

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Use of AI accelerates digital fraud and drives global market to over US$200 billion

E-Commerce Update - 23/12/2025

Only 1 in 5 small business owners manages to apply what they learn in mentoring programs, according to Sebrae

Pix leads in end-of-year payments, while fashion, food, and beauty products are among the most purchased items

A study by Getnet indicates the consolidation of delivery services with an estimated revenue of R$79 billion and an average ticket price 12% higher than in-person shopping

Complaints about online purchases are skyrocketing in Brazil, according to consumer protection agencies.

Events

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Gouvêa Experience takes an International Delegation to NRF 2026 with an exclusive agenda and strategic immersion in New York

E-Commerce Update - 22/12/2025

Uappi is hosting a free live event about artificial intelligence applied to e-commerce.

Visa promotes the future of SMEs at the VII Ibero-American Forum

Stone presents an ecosystem of solutions to boost Brazilian entrepreneurship at "Stone ON," the company's event.

Trends in digital advertising in retail at Commerce Media Days Brazil

Laws

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International purchases underwent tax changes in 2025 and require consumer attention.

E-Commerce Update - 19/12/2025

A report from the Federal Public Prosecutor's Office confirms that the licensing of TikTok's data center in Ceará is irregular and insufficient.

The digital services sector represents one of the largest tax contributors in Brazil, a study indicates.

The new frontier of money laundering: digital influencers and the "raffle business"

The Central Bank is foregoing consumer protection by not regulating credit linked to Pix.

Courses

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Free: Alura, Sebrae, and Google announce AI course for small businesses.

E-Commerce Update - 20/10/2025

Registration is open for free entrepreneurship courses at Qualifica SP.

Education startup offers 8 free courses with certificates.

Education startup offers free Power BI course with certificate and 1 year of access.

Education startup offers free online course on advanced LinkedIn.

Awards

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Amazon Brazil and Companhia das Letras announce the book "Via Pública," by Tiago Costa, as the grand winner of the 1st edition of the Kindle Black Voices Award.

E-Commerce Update - 18/11/2025

Twilio announces the 20 winners of the third annual AI Startup Searchlight Awards.

The Brazilian phase of the Startup World Cup 2025 is now open for pre-registration.

Amazon Brazil announces the book "Caixa de Silêncios" (Box of Silences), by Marcella Rossetti, as the grand winner of the 2nd edition of the Amazon Young Adult Literature Prize.

The Sebrae Women in Business Award is open for entries until June 15th.

E-books/Books

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Book on Artificial Intelligence regulation in Brazil to be launched at the Federal Senate.

E-Commerce Update - 07/11/2025

Tips

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Research

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