E-Commerce Update - News about E-Commerce in Brazil

Articles

E-commerce trends for 2026: instant service, reputation, and conversion as central pillars.

E-Commerce Update - 17/12/2025

Emphasis

E-commerce is expected to generate R$ 26.82 billion in revenue by Christmas 2025.

Emphasis

Amazon, Mercado Libre, and Shopee were the three most mentioned brands during Black Friday 2025.

Balance sheets

Black Friday: E-commerce surpasses R$ 10.1 billion in revenue.

Tips

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AI generates a new wave of refund fraud and puts global e-commerce on alert

E-Commerce Update - 24/12/2025

What's behind Christmas in retail: advance planning, large investments, and large-scale logistics

Integration between online sales, production, and logistics: how to maintain efficiency in business growth

Christmas Sales: How AI can help optimize performance via marketplaces

The main marketing mistakes to leave behind in 2025

Tendencies

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Store of One

E-Commerce Update - 24/12/2025

AI as a Sales Channel (AI-First Commerce)

Customer Digital Twins

Agentic Commerce

Automated Live Shopping

New releases

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Magalu presents its first class of trainees in Artificial Intelligence

E-Commerce Update - 23/12/2025

Ultra-convenience and emotion: iFood Ads creates special projects with Coca-Cola and Hellmann's for Christmas

New index will measure the growth of private label brands in Brazilian e-commerce

Remessa Online aims for strategic expansion in foreign trade and projects growth of over 400% by 2026.

Kirvano launches automatic Pix payment system.

Research

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Use of AI agents on WhatsApp grows by more than 1000% on Black Friday 2025, reveals OmniChat

E-Commerce Update - 23/12/2025

Orders on iFood confirm that for Brazilians, December is synonymous with panettone, ice cream, toys, barbecue, and beer

Use of AI accelerates digital fraud and drives global market to over US$200 billion

Only 1 in 5 small business owners manages to apply what they learn in mentoring programs, according to Sebrae

Pix leads in end-of-year payments, while fashion, food, and beauty products are among the most purchased items

Events

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Loja Integrada is holding an event in São Paulo to declare the "end of traditional e-commerce" and launch a new sales category

E-Commerce Update - 24/12/2025

Gouvêa Experience takes an International Delegation to NRF 2026 with an exclusive agenda and strategic immersion in New York

Uappi is hosting a free live event about artificial intelligence applied to e-commerce.

Visa promotes the future of SMEs at the VII Ibero-American Forum

Stone presents an ecosystem of solutions to boost Brazilian entrepreneurship at "Stone ON," the company's event.

Laws

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International purchases underwent tax changes in 2025 and require consumer attention.

E-Commerce Update - 19/12/2025

A report from the Federal Public Prosecutor's Office confirms that the licensing of TikTok's data center in Ceará is irregular and insufficient.

The digital services sector represents one of the largest tax contributors in Brazil, a study indicates.

The new frontier of money laundering: digital influencers and the "raffle business"

The Central Bank is foregoing consumer protection by not regulating credit linked to Pix.

Courses

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Free: Alura, Sebrae, and Google announce AI course for small businesses.

E-Commerce Update - 20/10/2025

Registration is open for free entrepreneurship courses at Qualifica SP.

Education startup offers 8 free courses with certificates.

Education startup offers free Power BI course with certificate and 1 year of access.

Education startup offers free online course on advanced LinkedIn.

Awards

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Amazon Brazil and Companhia das Letras announce the book "Via Pública," by Tiago Costa, as the grand winner of the 1st edition of the Kindle Black Voices Award.

E-Commerce Update - 18/11/2025

Twilio announces the 20 winners of the third annual AI Startup Searchlight Awards.

The Brazilian phase of the Startup World Cup 2025 is now open for pre-registration.

Amazon Brazil announces the book "Caixa de Silêncios" (Box of Silences), by Marcella Rossetti, as the grand winner of the 2nd edition of the Amazon Young Adult Literature Prize.

The Sebrae Women in Business Award is open for entries until June 15th.

E-books/Books

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Book on Artificial Intelligence regulation in Brazil to be launched at the Federal Senate.

E-Commerce Update - 07/11/2025

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Research

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