E-Commerce Updates & Digital Transformation in Brazil Market

Articles

"Phygital" Fluid Consumption

E-Commerce Update - 25/12/2025

Articles

E-commerce trends for 2026: instant service, reputation, and conversion as central pillars.

Emphasis

E-commerce is expected to generate R$ 26.82 billion in revenue by Christmas 2025.

Emphasis

Amazon, Mercado Libre, and Shopee were the three most mentioned brands during Black Friday 2025.

Tips

AI generates a new wave of refund fraud and puts global e-commerce on alert

E-Commerce Update - 24/12/2025

What's behind Christmas in retail: advance planning, large investments, and large-scale logistics

Integration between online sales, production, and logistics: how to maintain efficiency in business growth

Christmas Sales: How AI can help optimize performance via marketplaces

The main marketing mistakes to leave behind in 2025

Tendencies

AI avatars take over: Automated Live Shopping transforms e-commerce into a 24/7 operation

E-Commerce Update - 26/12/2025

Digital Contract Signing (E-Contracting)

Value-Based Buying

The “New Young”

Privacy as Luxury

New releases

Bemobi announces the acquisition of Paytime and launches a new Payment as a Service (PaaS) unit

E-Commerce Update - 26/12/2025

Unprecedented: Ranking reveals an 8% difference between the 3 most sought-after health insurance providers by beneficiaries in the Health Plan Marketplace

Magalu presents its first class of trainees in Artificial Intelligence

Ultra-convenience and emotion: iFood Ads creates special projects with Coca-Cola and Hellmann's for Christmas

New index will measure the growth of private label brands in Brazilian e-commerce

Research

Year-end retail: Identity verification technology supports high conversion rates and e-commerce growth, according to Unico

E-Commerce Update - 26/12/2025

A Worldpay study reveals that 40% of Brazilians would allow artificial intelligence to make purchases on their behalf

Instagram for young people, Google for adults: Research reveals how each generation discovers products in Brazil

Mobile consolidates itself as the main channel for Brazilian e-commerce while web traffic declines

Use of AI agents on WhatsApp grows by more than 1000% on Black Friday 2025, reveals OmniChat

Events

Loja Integrada is holding an event in São Paulo to declare the "end of traditional e-commerce" and launch a new sales category

E-Commerce Update - 24/12/2025

Gouvêa Experience takes an International Delegation to NRF 2026 with an exclusive agenda and strategic immersion in New York

Uappi is hosting a free live event about artificial intelligence applied to e-commerce.

Visa promotes the future of SMEs at the VII Ibero-American Forum

Stone presents an ecosystem of solutions to boost Brazilian entrepreneurship at "Stone ON," the company's event.

Laws

International Purchases in 2025: New Tax Rules Require Increased Consumer Attention

E-Commerce Update - 26/12/2025

Tax Reform: 4 Actions for SMEs to Take Before 2026

International purchases underwent tax changes in 2025 and require consumer attention.

A report from the Federal Public Prosecutor's Office confirms that the licensing of TikTok's data center in Ceará is irregular and insufficient.

The digital services sector represents one of the largest tax contributors in Brazil, a study indicates.

Courses

Free: Alura, Sebrae, and Google announce AI course for small businesses.

E-Commerce Update - 20/10/2025

Registration is open for free entrepreneurship courses at Qualifica SP.

Education startup offers 8 free courses with certificates.

Education startup offers free Power BI course with certificate and 1 year of access.

Education startup offers free online course on advanced LinkedIn.

Awards

Amazon Brazil and Companhia das Letras announce the book "Via Pública," by Tiago Costa, as the grand winner of the 1st edition of the Kindle Black Voices Award.

E-Commerce Update - 18/11/2025

Twilio announces the 20 winners of the third annual AI Startup Searchlight Awards.

The Brazilian phase of the Startup World Cup 2025 is now open for pre-registration.

Amazon Brazil announces the book "Caixa de Silêncios" (Box of Silences), by Marcella Rossetti, as the grand winner of the 2nd edition of the Amazon Young Adult Literature Prize.

The Sebrae Women in Business Award is open for entries until June 15th.

E-books/Books

Book on Artificial Intelligence regulation in Brazil to be launched at the Federal Senate.

E-Commerce Update - 07/11/2025

Consulting firm launches practical security guide to protect businesses before Black Friday.

CRM: the engine that unites tradition and innovation in retail.

The book tells the story of Elias Torres, a barber from Minas Gerais who has styled hair for Messi, Neymar, and Ronaldinho.

Guilherme Enck's new book shows how to invest in startups and take advantage of the innovation wave in Brazil.

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