Opportunity marketing is a strategy that is gaining space in the Brazilian market. In franchising, a sector that moved R$65.967 billion in the first half of 2025, according to data from the Brazilian Franchising Association (ABF), this movement has been driving the visibility and expansion of networks that combine commercial intelligence with digital communication. CleanNew, a network specialized in cleaning and upholstered protection, is one of the brands that have joined this strategic movement. The company relies on the figure of CEO and founder, Fritz Paixão, to consolidate digitally. With over 600,000 followers and a reach of 6 million monthly views on Instagram, the entrepreneur has turned his entrepreneurial routine into content, sharing success stories, behind-the-scenes of the business, and insights about the sector.
For Fritz, opportunity marketing stands out as a competitive differential. “This tactic has the power to create true connections with customers because they identify with the personal and emotional narrative, which strengthens the company. By associating the entrepreneur’s image with the brand, this figure acts as an influencer of their own business, making the enterprise gain reach, credibility, and engagement, fundamental factors for good performance in the digital market. The result is connection, increased conversion rates, and loyalty,” explains Paixão.
More than just following trends, this proposal aims to act with speed, authenticity, and purpose towards consumers. “I believe this movement will continue to attract new leaders to take the lead in their social networks, positioning themselves as references in their markets and establishing closer relationships with the target audience and future investors,” completes the CEO.
