With the advancement of technology, digital commerce has been gaining more and more strength. Thus, according to a survey conducted by the Brazilian Association of Electronic Commerce (ABComm), more than 55% of Brazilians make purchases in the digital environment at least once a month. However, a market research conducted by OLX indicates that Brazilians had an estimated loss of R$3.5 billion in scams in online purchases last year. Therefore, certain precautions need to be taken when purchasing a product or service online.
When it comes to ticket sales, the practice of buying through platforms has also become popular. According to Paulo Damas, CTO and co-founder of Bilheteria Express, a digital platform that offers automated solutions for ticket purchasing and management, it is necessary to research before finalizing a purchase. “Being attentive to very attractive offers is a way to avoid fraud. Therefore, if the price is significantly below the official value, that ad is likely a scam. In addition, in direct negotiations with sellers, avoid purchasing from those who claim to have “remaining” or “exclusive” tickets,” he points out.
In this sense, one of the best ways to protect yourself from online scams is through technology itself. Cloud computing, for example, has been an essential path to ensuring security in digital transactions. ‘Digital security in online transactions is a multifaceted challenge that goes far beyond technology,’ says Paulo Lima, CEO of Skymail, a company that is a reference in cloud computing, digital security, and corporate email. ‘More than investing in well-structured processes, team training, and clear prevention policies, it is essential to have technological partners aligned with the best practices and trends in cybersecurity. This choice is crucial to ensure a safe and resilient operation.’ concludes.
In the corporate environment, being compliant with LGPD (General Data Protection Law) helps companies reduce risks and avoid leaks of personal data. According to Ricardo Maravalhas, CEO and founder of DPOnet, a company with over 4,000 clients, born with the purpose of democratizing, automating, and simplifying the journey to compliance with LGPD (General Data Protection Law), companies that do not adhere to the law may not only face fines but also credibility issues in the market. “Beyond LGPD compliance, companies need to focus on customers, who are the most vulnerable side of the relationship. In an increasingly competitive market and information access society, people are more conscious and choose brands with credibility,” he states.
Finally, both consumers and companies need to be wary of the possible scams that arise and evolve every day. Therefore, researching the purchase website and checking security measures prevent customers from falling into a trap. Security in online transactions not only protects users but also strengthens the market as a whole, promoting an environment of trust and sustainable growth.
