A OmniChat, Brazilian leading chat commerce platform, has just announced its native integration with Magento and Shopify e-commerce platforms. More than just integrating systems, the news positions OmniChat’s artificial intelligence as a central element of the operation: autonomous sales agents now use real-time data from e-commerce platform integrations to enhance results in a personalized and automated manner.
The new integration layer includes the use of generative AI applied to sales, with Whizz Agent, the autonomous sales agent developed by the company. The agent acts as a human seller, in real-time, recommending products, answering questions, and leading the customer to conversion — all in a personalized and scalable way.
Through native integrations, Whizz can send products, collections, and direct checkout links in the conversation, automate responsive routines such as tracking and order status, invoice issuance, and duplicate payment slips, as well as activate cart recovery campaigns and, with VTEX, PIX payment reminders and order status.
With the new integrations, the company becomes the platform with the broadest coverage among major e-commerce players, with native connectivity to VTEX, Magento, and Shopify — the three digital retail players in Brazil.
“In addition to the VTEX integration we already offer, expanding the scope to Magento and Shopify strengthens our positioning as the most comprehensive ecosystem of sales assisted by conversational channels. Integrations like these simplify adoption and enhance a smooth digital buying journey,” says Maurício Trezub, CEO of OmniChat.
Plug & play to scale sales in the chat
The differential of the new integrations lies not only in native connectivity but in the ability of autonomous agents to transform e-commerce data into sales interactions with context and personalization. Among the AI functionalities are:
- Real-time product and collection consultation and recommendation, based on stock, history, and consumer profile, 24 hours a day, 7 days a week.
- Generation and instant checkout link sending, reducing friction and conversion time.
- Answering questions and guiding the end-to-end purchase journey, like a human seller.
- Activation of intelligent campaigns for cart recovery and payment reminders (including via PIX, with VTEX).
Currently, over 500 brands use OmniChat to enhance their results through conversational sales, including Decathlon, Acer, Natura, La Moda, and AZZAS 2154.
