In 2025, Olist, a solutions ecosystem for SMEs with over 50,000 customers, celebrates a decade of presence in the market and, to mark this milestone, launches a special series of videos featuring testimonials from people who have been part of this story. The initiative aims to highlight the main moments, achievements, and challenges that have shaped the company over the past 10 years, showcasing a customer-centered culture, the strength of collaboration, and innovation as pillars of its journey.
The series with three episodes gathers authentic accounts from employees, customers, partners, investors, and protagonists who closely followed Olist’s evolution, revealing inspiring stories and behind-the-scenes of the company, which was created with the purpose of boosting businesses throughout Brazil.
“More than telling our story, this series is a way to honor each person who has built and continues to build Olist with us. These testimonials share some of the key moments we have experienced together, aiming to generate a positive impact for thousands of businesses in Brazil,” says Tiago Dalvi, CEO and founder of Olist.
In the first episode, Tiago Dalvi recalls the company’s journey from the days of Solidarium, his first company, to the birth of Olist, highlighting how the business evolved and became a solution to boost SMEs.
Among the interviewees, Rodrigo Baer, co-founder and managing partner of Upload Ventures, the first institutional investor in Olist, reminisced about the company’s first steps and explained the reasons that led him to invest in the business in the first week of Olist’s creation.
Also participating are Mari Dalvi, product manager; Amilton Paglia, partner and former CPO of Olist; Daiane Peretti, first HR manager; Mari Vieira, executive secretary; and Jon Azzolini, the company’s first employee, the “Number 1 Olister”. Representing the clients, Marcio Ribeiro, founder of X5 Music, a store specializing in musical instruments, shares his experience with Olist.
In the second and third episodes, Paulo Passoni, managing partner of Valor Capital Group, responsible for the firm’s Growth Equity arm, and Alex Szapiro, managing partner for Latin America at SoftBank, participate. Both are investors who played a key role in Olist’s market expansion and consolidation.
The recordings took place in Curitiba and São Paulo, and the episodes will be published on Olist’s YouTube channel, starting from 05/14. The videos recall memorable moments, learnings, and visions about the future, reaffirming the company’s purpose of transforming digital commerce through technology and collaborative spirit.
