Since its first edition in 1929, the Oscar has earned a special place in the hearts of millions of viewers around the world. But what makes this ceremony the biggest event in the film industry? And what can companies learn from it?
This year, Brazil is experiencing an unprecedented moment at the 2025 Oscars, with the movie Still Here receiving three nominations: Best Picture, Best Actress (Fernanda Torres), and Best International Feature Film. This achievement not only reinforces the relevance of the event but also the power recognition has to nurture talents and highlight unique stories. Let’s understand the impact of the Oscars and how it can inspire corporate practices.
The Oscar: a celebration of talent and effort
The Oscar, officially known as the Academy Awards, goes beyond being an award event. It represents a milestone for the film industry by celebrating talent, creativity, and innovation. By awarding actors, directors, writers, and other professionals, the Oscars deliver more than golden statuettes: they provide validation, visibility, and motivation.
And why is this so important? Because public recognition has a transformative power. An actor who wins an Oscar not only sees their career boosted but also becomes a reference for millions of people. Similarly, a film that receives nominations is watched by a much larger audience, generating cultural and financial impact.
This cycle of appreciation and recognition is a key element of the event’s success. After all, who doesn’t like to see effort being recognized?
Recognition: the secret to engagement and motivation
If the Oscars prove anything, it’s that recognition works as fuel for excellence. This applies not only to the film industry; the impact of recognition is universal and can be observed in any context — including the corporate environment.
In companies, recognizing employees’ effort and talent is one of the most effective strategies to promote engagement and productivity. Studies show that professionals who feel valued are more satisfied at work and stay longer in organizations. The effect is similar to what happens at the Oscars: recognition motivates, engages, and inspires.
Just as the Academy of Motion Picture Arts and Sciences dedicates months to evaluate and highlight the best professionals, companies should create reward systems that demonstrate appreciation for their employees. After all, who wouldn’t want to feel like the “Oscar winner” within their own team?
The learning for companies: how to create an efficient reward system
Awarding is an art that goes beyond handing out rewards. It is necessary to plan carefully for the recognition to have a real impact. Here are some insights from the Oscars that can be applied to the corporate world:
Transparency in the recognition process
At the Oscars, the nominations and evaluation criteria are widely discussed and disclosed. In the corporate environment, this means creating clear and fair systems where everyone knows how recognition is achieved.
Valuing diverse talents
The Oscars have been expanding their efforts to recognize talents from different cultures and backgrounds, and companies should do the same. Actors themselves have begun to demand more diversity in awards. Diversity and inclusion enrich the team and strengthen results.
Personalized and meaningful awards
Just as the Oscars celebrate distinct categories, companies can personalize their recognition programs. It is not just about financial rewards, but understanding what truly motivates each employee.
Frequent recognition, not just annual
Although the Oscar is an annual event, companies can adopt continuous recognition practices. This helps maintain high morale throughout the year.
The role of Incentive in the transformation of corporate recognition
The Incentive, a national leader in corporate awards, understands the transformative power of recognition. With over 40 years of history, our mission is to ensure that companies of all sizes have access to the best award solutions, aligned with the needs of the current world.
Recognition goes beyond delivering a trophy or a bonus. It’s about creating connections, strengthening relationships, and inspiring people. And that’s exactly what we do at Incentive. From customized programs to digital tools that ensure transparency and efficiency, we offer everything companies need to value their employees.
Our experience shows that when recognition is done right, results appear: increased productivity, engagement, and talent retention. It’s like winning a “corporate Oscar” every day.
Recognition is the key to success
The Oscar remains the biggest event in the film industry because it understands the value of recognition. It celebrates talents, tells stories, and creates memorable moments. And this same power can be leveraged by companies.
By valuing their employees, organizations not only strengthen their teams but also create a culture of success. Whether in cinema or in the corporate environment, recognizing talents is a practice that transforms individuals and organizations.
While we celebrate the historic milestone for Brazil with Fernanda Torres and the movie Still Here at the 2025 Oscar, seize the inspiration to rethink how you are recognizing the people around you. After all, every effort deserves a worthy reward.
