Being a digital influencer goes beyond simple brand promotion. Today, it has become a profession that demands a strategic and ethical approach to achieve success and impact.
According to Alexandre Silva, coordinator of the digital influencer course at Cruzeiro do Sul Virtual, the proper training of an influencer not only qualifies the professional but also ensures their effectiveness in promoting products and brands, including their own. “The systematic training of an influencer must be permeated by ethical issues that define their posture and credibility. Promoting brands will be a natural consequence of the reliable image that the influencer builds in their niche and in society,” he affirms.
To start a career as a digital influencer, the crucial first step is to clearly define the target audience and delve into the subject or product you intend to promote. “Knowing the subject or product well increases the influencer’s self-confidence and strengthens their connection with the audience, providing more security to the followers,” highlights Silva. The expert also mentions that skills such as operating audiovisual equipment, writing effective scripts, and maintaining a proper and ethical posture are essential for the consolidation of the career.
The impact of digital influencers on society is significant and multifaceted. They have the ability to shape behaviors and influence purchasing decisions of thousands, or even millions, of people. However, influence can take a positive or negative path. Therefore, it is crucial that influencers are mindful of what they are communicating and the impact their messages can have.
The future of the digital influencer profession seems promising but also complex due to rapidly changing trends in society and the market. “Although the road ahead is still long and challenging, the role of influencers will continue to be relevant, especially in a consumption-driven society. They lend their image to various brands, further expanding their values and influence,” explains Silva.
Regulation of the profession, although not fully established, is seen as an important milestone to provide more credibility to influencers. “Regulation can bring more legitimacy to the profession, but regardless, influencers should always guide their actions by ethics,” notes the expert.
Trust is the most valuable asset for an influencer, and the raw material of this profession is the trust of their followers. “It is essential for professionals to consider the consequences of their actions and messages. With a cautious approach, they can grow and establish important partnerships, solidifying their influence in the market,” concludes Silva.
