Today, the Regulation on Artificial Intelligence (AI Act) was officially published in the European Union, establishing a new regulatory framework for the use of AI-based technologies. The official version in Portuguese can be accessed here: AI Act in Portuguese
Today’s date is crucial as it marks the beginning of the deadlines for compliance with the obligations imposed by the new regulation. Companies from all sectors must be attentive to the new requirements to ensure compliance and avoid penalties.
The EU’s AI Act not only impacts European companies but also those from outside the bloc, including Brazilian companies that market or use AI technologies in the European market. The new rules bring strict obligations regarding the transparency, security, responsibility, and governance of AI technologies.
Main Obligations
Among the main requirements of the AI Act, the following stand out:
- Transparency: Companies must ensure that users are aware when they are interacting with an AI.
- Security: AI technologies must be safe and robust, avoiding risks for users.
- Responsibility: Establishment of clear accountability mechanisms in cases of failures or damages caused by AI.
- Governance: Implementation of governance systems for the ethical and safe management of AI technologies.
Preparation and Adaptation
Brazilian companies operating in the European market should start preparing to meet the new requirements. This includes assessing the compliance of their technologies, adjusting internal processes, and training teams to understand and implement the new standards.
