Taboola, a global recommendations company for the open web, announced today the launch of Taboola for Audience, an innovative AI-based technology designed to help publishers significantly increase their online traffic. This new tool arrives at a critical time, where the competition for user attention on the internet is fiercer than ever.
Taboola for Audience offers publishers a comprehensive solution to protect and grow their audiences, especially in light of recent changes affecting traffic from search engines and social networks. The company reports that the new technology is already delivering impressive results, with an almost 10% increase in traffic to selected publisher sites.
The platform unifies various AI-driven customization capabilities, including exclusive acquisition channels, editorial link personalization, and actionable audience insights. These tools enable publishers to reach users across multiple platforms, optimize site content, and inform editorial and commercial strategies in real-time.
Adam Singolda, CEO of Taboola, emphasized the importance of the new technology in the current landscape: “Publishers are facing a new era where Big Tech’s capricious decisions and changes in consumer behavior make survival more difficult. […] Today, publishers need the right technologies to adapt to these changes and find, grow, and retain audiences. Taboola for Audience provides a unique solution, with AI built from years of our successful relationships with publishers to thrive in this new era.”
The effectiveness of Taboola for Audience is already being recognized by important industry players. Mike Braun, Senior Vice President of Management and Digital Director at Gray Media, commented: “Delivering more personalized and relevant experiences across all our sites is key. With Taboola, we were able to adopt a truly reader-centered approach to customize our sites, offering more resonant content to readers and therefore increasing engagement”.
Christian Broughton, CEO of The Independent, also praised the partnership with Taboola: “Taboola has been a true strategic partner in helping us grow. […] Taboola’s ability to drive key areas of our homepage, recirculation within articles and other sections of our site, their huge volumes of reading data providing actionable insights, and their valuable partnership working closely with our own editorial team are the unique building blocks in our shared success”.
With the launch of Taboola for Audience, the company reaffirms its commitment to providing innovative solutions for the challenges faced by publishers in the digital age, promising a new approach to online audience development and retention.
