In Brazil, where more than 400 million orders are placed monthly in the food delivery sector, a new technological solution will transform the way consumers interact with renowned brands in the segment. Grupo Burguês, which gathers brands like O Burguês, Ex-Touro, O Fornés, and Seu Vidal, recently launched the Apaixonados por Delivery app, integrating its over 400 stores into a single platform and bringing an innovative proposal to the market.
The new platform, developed by Alphacode, the company responsible for developing apps for brands like Habibs, Madero, and TV Band, stands out for its ability to manage a high volume of simultaneous orders and for the proposal to create an intuitive navigation that simplifies the process for the user from choosing the dish to payment. The app was designed to provide a more enjoyable, integrated, and personalized experience, reflecting the premium positioning of the group’s brands.
Technological proposal for a demanding market
The initial challenge was to create a robust and scalable system that unified the operations of Grupo Burguês, offering a consistent user experience for consumers of varied profiles and different locations. For this, Alphacode adopted an approach that included user-centered design, scalable architecture, and the integration of engagement-focused functionalities, such as real-time promotions and personalized notifications.
“The proposal was not only to create an efficient application but to develop a platform capable of meeting the essence of the group, which values differentiated service and excellence in customer experience,” explains Rafael Franco, CEO of Alphacode.
The process involved detailed planning stages with the group’s team, mapping the specific needs of each brand and consumer expectations. The interface was designed to allow the user to quickly find what they are looking for, with well-highlighted images and optimized flows that reduce the time spent on each order.
Features that connect technology and experience
In addition to integrating the brands, Apaixonados por Delivery offers features that aim to retain customers and streamline the purchasing process. Among the app’s differentials are:
- Exclusive promotions: Specific advantages for platform users, which can be activated in real-time and managed integrally for all group brands.
- Agile payments: The application accepts systems such as PIX and credit cards, ensuring agility and security in order completion.
- Personalized notifications: The system sends alerts about promotions, product launches, and updates, keeping users engaged and informed.
- Scalable Architecture: Ready to support high volumes of simultaneous orders, especially on peak demand dates.
According to data from Grupo Burguês, the platform launch already positively impacts the operation of the brands, allowing a more efficient flow of orders and greater control over promotional campaigns.
Market and Consumer Behavior Impact
The app launch follows a digitization movement that has redefined the food delivery sector in Brazil. According to the Brazilian Association of Bars and Restaurants (Abrasel), delivery currently represents around 30% of the revenue for many food chains. Creating proprietary platforms allows companies to increase control over the customer journey, reduce operational costs, and explore new forms of engagement.
For consumers, it means more convenience and access to exclusive offers. “Customers who choose to use the app are looking for a differentiated and convenient shopping experience. Creating a tool that combines these characteristics was a priority for the group,” says Franco.
The project also demonstrates how the technology market can act as a strategic partner in the growth of large networks. With Apaixonados por Delivery, Alphacode reaffirms its ability to meet complex demands in dynamic markets, delivering solutions that go beyond basic functionality.
A New Stage for Grupo Burguês
With the consolidation of the app, Grupo Burguês plans to expand the use of technology to further improve customer service and operations. The centralization of brands on a single platform allows the company to monitor consumer trends in real time and adjust its strategies quickly.
The case of Apaixonados por Delivery exemplifies the impact that the integration of technology and experience can have on the food delivery market. For consumers, it represents the convenience of accessing recognized brands with just a few clicks. For the group, it is an opportunity to strengthen relationships with the public and reach new levels in the segment.
With over 20 million orders fulfilled per month in apps developed by Alphacode, projects like this demonstrate the power of technology in transforming markets and opening up new possibilities for companies of all sizes.
