Botmaker, specialized in conversational automation solutions with generative artificial intelligence (AI) and a partner of Google Cloud, has launched a new integration that promises to revolutionize campaign results on Google Ads. The ‘Click to WhatsApp’ functionality aims to optimize conversions and facilitate quick contact with customers, making the most of segmentation, customization, and real-time analysis tools offered by Google Ads.
The new integration allows Google ads to direct users directly to a chatbot on WhatsApp, developed by Botmaker. This enables companies to collect information from real-time interactions, improving the efficiency of advertising campaigns. The Click to WhatsApp dashboard provides a detailed view of campaign performance, including metrics such as spend, impressions, clicks, conversions, ROAS, CPC, CPM, and CTR.
Erick Buzzi, Country Manager at Botmaker in Brazil, highlights the synergy between the tools: ‘We bring together two powerful marketing tools for companies: Google’s search engine and generative AI-based chatbots within WhatsApp. Now, you can direct your leads directly to a WhatsApp chatbot, enabling more conversions in the leading conversation tool in Latin America.’
Among the main benefits for companies are:
- More Efficient Ads: Better conversion results and higher returns for Google Ads with direct customer engagement through the chatbot, whether for sales, customer support, or other interactions.
- Customization: Companies can define which actions within the chatbots will be reported as conversions and events, allowing precise management of ad targeting and results analysis.
- Optimization: With more refined data analysis, companies can improve ad segmentation and performance, increasing conversion results.
- Clarity: The Botmaker platform dashboard allows you to check the data from Google Ads and Click to WhatsApp campaigns in one place, providing a comprehensive view of integration results.
The new Google Click to WhatsApp feature is available to Botmaker clients in Brazil, Argentina, Chile, Colombia, Peru, and Mexico. As a Google Cloud partner, Botmaker has pioneerng access to innovative tools, enabling a faster and more effective adoption of cutting-edge conversational automation technologies.
