At Webmotors, the largest automotive ecosystem in Brazil and the leading business portal for the segment, announces the launch of the campaign ‘Come do business peacefully,’ which aims to amplify the main attributes of the brand that contribute to a secure transaction on the platform.
The proposal of the new campaign is to strengthen Webmotors as a reference in consumers’ perception as the best choice to buy, sell, finance, or take care of their vehicle, highlighting some of the company’s pillars, such as security, good usability, rate facilities, and credibility.
‘Our focus is on building a complete journey for the user, ensuring that each step of this process is marked by the trust and convenience that have always characterized the platform,’ says Natalia Spigai, CMO of Webmotors. ‘We have been in the market for almost 30 years and pride ourselves on facilitating the realization of one of Brazilians’ great dreams, owning a vehicle, and providing solutions that meet their needs throughout the car’s lifecycle.’
48 advertising pieces
The campaign features 48 advertising pieces that will be released nationwide. In some states of the country, a differentiated and personalized communication will be worked on. The campaign will run until early November.
‘Each piece aims to reinforce the security in transactions through the automotive marketplace, as well as the credibility of the Webmotors brand, which is a reference in this market,’ highlights Natalia. ‘We will also have a team of influencers to spread the central message of the action on social networks, validating the idea that will be conveyed by the campaign.’
The promotion plan of the new campaign includes online and offline media with a duration until the end of this month.
