Founded in 2007 as an e-commerce company specializing in air conditioning, Webcontinental celebrates its 18th anniversary in 2025, consolidating itself as one of the biggest names in Brazilian e-commerce. With more than 2 million products in over 40 categories Available on the website and in its own app, the brand offers an intuitive digital experience differentiated by the best benefits and advantages, a combination that wins over thousands of consumers every day.
With administrative headquarters in Porto Alegre (RS) and more than 500 employees, the company has four strategic distribution centers, located in Porto Alegre (RS), Navegantes (SC), Viana (ES) and Cariacica (ES), ensuring logistical efficiency and agility in deliveries throughout the country.
Throughout its history, Webcontinental has built a robust and diversified business model that goes beyond digital retail. The company also operates as marketplace and integration hub, enabling more than 4 thousand partner sellers sell your products with agility and scalability in more than 40 sales channels, such as Amazon, Magazine Luiza, Mercado Livre, Shopee and many others.
Among recent recognitions, the company was elected for two consecutive years (2023 and 2024) the Best Marketplace in Brazil at the ABComm Digital Innovation Award, reinforcing its commitment to innovation, operational excellence and customer satisfaction.
Expansion and ambitious goals for 2025
With a constantly evolving digital model, Webcontinental continues to invest in diversification and expansion of sales channels. Riding the wave of e-commerce growth during the pandemic, the company doubled in size and has maintained this trend. In 2024, it reached R$1.6 billion in GMV (gross sales volume) and, by 2025, the goal is to reach R$2 billion, representing a 10-fold increase in its GMV over the last 8 years. To sustain this performance, it continues to invest in technology, new strategic partnerships and campaigns aimed at customer loyalty and enhancing the shopping experience.
“Reaching 18 years of constant growth is the result of our focus on innovation, customer proximity and the continuous evolution of our business model.”, says Diego Calabria, Commercial Director of Webcontinental. “We are building the future based on technology, data intelligence and committed people.”
Private label and industry
Another important pillar of the operation is the Gallant’s own brand, created in 2017. Focusing on the segments of portable appliances, fitness equipment and industrial cold rooms, Gallant is sold on all the main digital channels in the country and has stood out mainly with the line Gallant Home Fitness, which has become the brand’s main segment in recent years.
Webcontinental also operates in the B2B market with Gallant cold storage industry, offering air conditioning solutions for companies and businesses in various sectors.
Ready for the next chapters
With a history marked by relevant milestones, such as the launch of its own integration hub (2014), entry into major marketplaces (2016), presence in channels such as Amazon, Polishop, Camicado, among others (2022), and the recent entry into programs such as LL Loyalty and Vale Bônus, Webcontinental is preparing for a new cycle of expansion.
The brand plans special institutional and promotional campaigns throughout 2025 to celebrate its coming of age and reinforce its positioning as an e-commerce site made by people, for people. The commitment to the shopping experience, digital security, efficient logistics, and close service will remain a priority.
“More than just selling, Webcontinental’s mission is to be the best choice for consumers every day. And that means being present in a relevant, accessible, and welcoming way at every stage of the journey.”, concludes the Director.
