A Three hundred, a global company in continuous testing and quality engineering, announced today its expansion into Latin America, continuing the company’s efforts to bring its AI-driven quality engineering solutions to the global market, helping companies across diverse sectors reduce risk, accelerate transformation and deliver software with speed and scale..
This announcement marks a significant milestone for Tricentis as the company prioritizes its mission to provide global enterprises with the tools and capabilities they need for their software delivery and modernization efforts. Tricentis seeks to maximize its impact and capture key growth opportunities through a robust ecosystem of channels and talent to drive success, with an accelerated focus on expanding its partner network..
Tricentis’ investment in Latin America comes at a critical time, as the region is experiencing strong growth and high demand for technological advancements and innovation, particularly in the field of artificial intelligence. As part of its growth strategy in the region, the company announces the appointment of Tonatiuh Barradas como Vice-Presidente da América Latina.
“Latin America is a dynamic and rapidly growing technology market, with an increasingly critical focus on digital transformation efforts across various sectors,” said Barradas. “I’m excited to join Tricentis as they provide companies with the AI-powered quality engineering strategies and solutions they need to elevate their software testing and delivery processes in a market experiencing substantial growth.”
One global research A survey conducted by Tricentis with more than 2,700 CTOs, CIOs, DevOps professionals, QA leaders, and software developers reveals that agility in software development and deployment is a priority in the region. Tricentis’ investment in Latin America directly responds to this demand, as more than half of the Latin American professionals surveyed identify accelerating software development as their main challenge, while 48% highlight the need to improve quality and 44% seek to automate manual processes..
On the other hand, 64% of technology professionals in Brazil admit that they do not perform all the necessary testing to ensure software quality. This number is even higher when considering all Latin American countries included in the study, with 75% acknowledging that they release software without thorough testing. This lack of adequate testing has led to 58% of Brazilian companies experiencing project delays. Tricentis aims to fill this gap by offering solutions specifically geared towards software development professionals and teams that leverage AI to achieve speed and efficiency..
“As organizations struggle with the decision to release untested code in the name of speed, we’re entering Latin America to help them make their software quality engineering processes faster and more reliable,” said Kevin Thompson, CEO of Tricentis. “By automating manual tasks, we free up software development teams to focus on strategic initiatives. This is a defining moment for digital transformation, and we want to deliver quality, governance, and tangible results to our clients to help them achieve their business transformation goals.”
The full Tricentis 2025 Quality Transformation Report is available for download. here.
Tricentis 2025 Quality Transformation Report Methodology
Tricentis conducted the Quality Transformation Report Through a global survey conducted in March 2025, 2,750 respondents from 10 countries and five industry sectors participated. Participants included CTOs, CIOs, general managers, vice presidents of engineering, applications, IT, quality assurance, IT professionals, DevOps leaders, QA leaders, and software developers. The report examined key trends and developments in software development, testing, quality, DevOps, and AI..
