A start-up Sellera.AI introduces a disruptive solution to the market, designed to drive sales growth for companies with annual revenues of up to R$500 million. Through the integration of Data Analytics, CRM/CRO, and Artificial Intelligence, Sellera.AI transcends the traditional tool delivery model by acting as an independent, results-driven sales channel.
With the expertise of partners such as IBM and Google, it presents an innovative system focused on the customer, with complete treatment of leads and customized activation and media strategies. The company invests in generating leads in exclusive or collaborative models, exploring a broad ecosystem of channels, including LinkedIn, Facebook, Instagram, TikTok, WhatsApp, email, SMS, offline channels, influencers, and affiliates. The acquisition and nurturing of these leads is handled 24/7 by AI in the company’s CRM, optimizing productivity and sales conversion. The client can also anticipate receivables via FIDC, adjusting their financial cycle.
José Paulo Emsenhuber (better known as Zepa), CEO of Sellera.AI, says the company received an investment of R$18 million to develop its Artificial Intelligence sales platform, with very optimistic prospects for the operation. “We project that we will bring in around R$7 million in the first year of operation, a forecast without illusions. The possibilities, in reality, could far exceed this initial forecast,” he states.
Sellera.AI has also adopted the remuneration model take-rate, based on commission on the volume of sales completed for each of its customers. This model requires the system to relentlessly seek to improve its operational efficiency, since each sale made through the platform cannot cost more than a percentage of the take-rate agreed with the client. Sellera.AI operates based on the spread, that is, the difference between Sellera’s cost to sell a product/service and what it receives from take-rate.
“Our role is linked to the client’s business and we are structured to foster its growth through our investment in media and activation to generate leads. leads, treatment of these leads, from completing the sale to the advance payment of receivables to adjust our client’s cash flow. This business model allows us to help our clients sell more, spend less, and take fewer risks,” highlights Ronan Rocha, Vice President of Sellera.AI.
Since its launch, the company has consolidated its position as a solution provider in the market. For example, Sellera.AI was approved by HPE (Mitsubishi Motors) as the official CRM tool for its car dealerships. Furthermore, it integrates with BTG’s investment agent office systems via API, facilitating real-time information exchange. Mapfre and Remaza are other major Sellera.AI clients. “We remain confident in our goal of boosting our clients’ sales through the application of our toolset, which includes Data Analytics, CRM, and Artificial Intelligence technologies,” concludes Zepa.
