Privalia, one of Brazil’s most comprehensive multi-brand digital platforms, is taking a strategic step forward in its luxury curation with the arrival of Goldbergh and Bogner. Goldbergh, a Dutch brand, is a global leader in sophisticated sportswear, while Bogner, with a unique look on and off the track, combines the best of luxury ready-to-wear and activewear. Both brands will debut on the platform with a selection of exclusive pieces starting August 12th.
The partnership with both brands reinforces Privalia’s commitment to democratizing access to leading brands, combining design, innovation, and values aligned with the demands of today’s consumers. Goldbergh’s launch will feature a 100% women’s product mix, while Bogner’s will feature 70% women’s and 30% men’s items, ideal for those looking to elevate their style for any occasion.
Thiago Nascimento, CCO of Privalia, emphasizes that the partnership enriches the platform’s premium curation, strengthening the platform as a destination for high-end fashion. “The arrival of Goldbergh and Bogner further enhances the quality and design of our portfolio, in addition to aligning with the profile of our consumer, who seeks innovation and brands that share values such as sustainability and responsibility. This is a fundamental part of our journey as an agent of transformation in the market,” he states.
Founded in 2009 in Amsterdam by designers Lieke van den Berg and Sandra Peet, Goldbergh was born with the mission of bridging the gap between ski performance and streetwear. The brand quickly conquered the market with its signature style that exudes luxury, quality, and confidence, offering pieces that balance performance with a sophisticated look.
Beyond design, Goldbergh stands out for its strong commitment to sustainability and animal welfare. The brand uses down certified by the Responsible Down Standard (RDS), a global seal that ensures that feathers and down are obtained from ducks and geese that have not suffered abuse. This concern for the environment is also reflected in its choice of materials. The brand uses fabrics from sustainable sources, such as recycled polyester from PET bottles, and Primaloft Eco filling, which is made with 70% recycled material.
Bogner, founded in 1932 by Willy Bogner Sr., is an importer of Norwegian skis, equipment, and knitwear. With each new collection, the brand combines timeless sportswear with fashion and functionality. In winter, Bogner is known for its premium skiwear, which works both on the slopes and for après-ski. In summer, the brand focuses on technical golf apparel and casual looks.
