Pinterest announces the launch of second edition of Pinterest Shop Brazil, an innovative initiative in Latin America that connects brands, creators and consumers during the most important period in retail: the end of the year, marked by dates such as Black Friday and Christmas.
The campaign, which already impacted millions of Brazilians in 2024, returns as an original production on the platform, promoting trends and products from the main categories searched by users: fashion, beauty, decor, and gastronomy. The impact achieved demonstrates the benefits of being on Pinterest for brands, as users spend, on average, 20% more during the holiday season than those on other platforms.
The latest edition highlighted the initiative’s potential: there were more than 130 million video views, which resulted in 18% more retention compared to content not produced by Pinterest, between September and December of last year.
“Every three seconds, a holiday celebration is planned on Pinterest. This is when we become the top destination for gift and celebration ideas, creating unique opportunities for conversion,” he says. Rogério Nicolai, Pinterest’s business director in Brazil. “We continue working to connect brands and consumers, inspiring choices and facilitating the purchasing journey on the platform.”
In 2025, Pinterest Shop Brazil will gain a new outdoor setting in São Paulo, with immersive spaces designed to bring the platform’s universe to life and enhance the creation of organic and inspiring content.
