Email marketing remains one of the most effective tools for engaging customers and increasing e-commerce sales. With that in mind, Email just released a new dynamic templates feature integrated into Shopify. This innovation allows retailers to automatically personalize their emails based on updated store data, optimizing communication and increasing conversions.
What are dynamic templates?
Unlike static templates, dynamic templates automatically adjust with each shipment, providing personalized information for each customer. The new integration allows a single template to display recommended products, order updates, and exclusive promotions based on user behavior and Shopify information.
Benefits of Shopify Integration
The new integration between Mailbiz and Shopify brings strategic advantages to retailers looking to optimize their email marketing campaigns:
1. Real-time personalization
Dynamic templates pull information directly from your Shopify store, ensuring email content is always up-to-date. This includes inventory, pricing, product descriptions, and images.
2. Greater relevance and engagement
With personalized emails based on user purchase history and behavior, engagement rates tend to increase, reducing unsubscribes and improving conversion.
3. Efficient automation
Mailbiz’s combination of dynamic templates and automated workflows allows retailers to send emails at the right time, focusing on repurchase strategies, abandoned cart recovery, and exclusive offers.
4. Saving time and increasing productivity
With dynamic templates, there’s no need to create multiple versions of the same email. Personalization happens automatically, reducing the time spent setting up campaigns.
How to get started with dynamic templates?
If you already use Mailbiz and have a Shopify store, setup is simple:
- Access the Mailbiz platform and connect your Shopify store.
- Choose a dynamic template and customize the visual elements.
- Define personalization rules based on behavior, purchase history and customer preferences.
- Activate your automated flows to send dynamic emails at the right time.
With dynamic templates integrated with Shopify, Mailbiz improves the way merchants communicate with their customers. This new feature allows for advanced customization, greater campaign efficiency, and better sales results..
