Magalu announces André Palme as head of Estante Virtual, a marketplace that connects readers with second-hand bookstores and bookstores throughout Brazil. The executive will report directly to Christiane Bistaco, CEO of the company acquired by the group in 2020, and will manage operations, sales, and marketing..
With 13 years of experience in the publishing industry, Palme joins Estante Virtual to drive growth and consolidation of the new platform—launched late last year with a more robust structure and improved usability—as well as strengthening the brand’s institutional presence through connections with the Brazilian market and booksellers. The first steps of his tenure will focus on further enhancing the user experience, with initiatives related to shipping, partnerships with sellers, product catalogs, and more..
“I was deeply honored to be invited to lead a business and a brand so beloved by readers and respected by market stakeholders. Our mission, together with the publishing industry and all our partners, is to take Estante Virtual even further and bring books to more and more Brazilians,” he says. “We want to do all of this within a solid, robust, sustainable, and fair ecosystem for all involved. To achieve this, dialogue and partnership are always essential.”.
“Magalu is committed to the future of Estante Virtual. Therefore, we are strengthening our team with a leader who has in-depth knowledge of the sector, combining market experience and digital vision to drive this brand so beloved by readers and booksellers,” says Christiane Bistaco.
Palme has a career spanning over 20 years, 13 of which have been dedicated to the book market and leading projects involving marketing, technology, and especially content production in all formats. Since 2022, he has served as marketing and content director for the app Skeelo, a startup in which he also became a partner in early 2024. He is a professor at several institutions and coordinator of the Innovation and Technology Committee of the Brazilian Book Chamber.
