Marketing and advertising professionals can take advantage of the month of July to stay up-to-date on the main trends in the digital market. IAB Brasil has prepared a schedule of free courses for those who want to take advantage of the period to invest in strategic and applied training..
With live online classes, the courses cover three emerging topics in the market: DOOH (Digital Out Of Home), retail media and influencer marketing..
These free courses offer practical approaches and connect with the trends that are shaping the digital advertising ecosystem in Brazil and around the world.
Check out the July agenda:
Strategies for DOOH campaigns (July 15th and 16th)
The course aims to showcase the full potential of out-of-home digital media. Participants will be guided from fundamental concepts to strategies for planning, creating, and executing campaigns in DOOH environments..
Retail Media Purchase and Operation (July 22nd and 23rd)
With a practical approach, the course explores all stages of the retail media journey, from strategy and channel mix composition, to format selection, to results measurement and optimization. Recent transformations in the ecosystem and key retail media adoption cases will also be discussed, with insights from industry experts..
Creator Economy: Strategies and Trends for Influencer Marketing (July 29, 30 and 31)
Aimed at professionals who work or want to work with digital influencers, the course covers the Creator Economy value chain and its role in online advertising. Best practices for agencies, advertisers, publishers, and social media managers will be shared, focusing on strategy and measurement..
Registration is open on the IAB Brazil website and includes special discounts for members..
For more information and registration: iabbrasil.com.br/cursos
