AI innovation has finally reached a level that surpasses all expectations that outsiders could have had in the past. Recently, with the introduction of Google VEO 3, creating highly professional-quality videos became possible, requiring nothing more than a computer, internet, and a subscription to the software. Considering the difficulty most small businesses have in creating or hiring video capture professionals to achieve professional-looking videos, artificial intelligence emerges as a significant opportunity for startups and small businesses.
“First impressions are lasting.” This is a famous saying in Brazilian everyday life, and it’s true. Solomon Asch, a Gestalt psychologist, gained notoriety for his research on impression formation—he managed to prove, throughout his research, that the information presented first exerts a more significant influence on someone’s evaluation than the data received later.
It’s clear that this doesn’t just apply to individual opinions, but also to organizations and companies. Therefore, the worst thing a brand, especially a small one, can do is make a bad first impression. lead. In this sense, trying to present yourself in the best possible way is a “must do” within the enterprise area and branding, especially within social networks, where contact with the consumer can quickly be unilaterally blocked by them.
Within social networks, videos have increasingly gained popularity. spotlight of algorithms and their creators, with the intention of keeping users on the platform they’re on. According to a Vidico study, as proof of this, Reels achieve, on average, 30.81% reach—double that of other content formats, highlighting how these formats are increasingly consumed, and with this comes the opportunity to surprise and arouse admiration in your target audience through their first encounter with a high-quality audiovisual production.
The extreme importance of first contact with people is evident, especially for brands seeking growth. And, with the growth of these realistic video creation tools through inputs carried out by the user, there is an even greater chance of captivating and increasing the organic engagement that your brand has with its consumers, creating an extremely favorable situation for AI to begin to be applied to the creation of unusual content that could not be captured/conceived in a common way by companies that do not have many resources to invest in the area.
More creative, interesting, curious campaigns that convey the idea of a mega production are in the palms of the hands of professionals and the marketing sector of startups and companies that are just starting to walk now, being able to develop creations that generate a great image of the company in the eyes of the public, directly benefiting its branding and, consequently, in its recognition and prominence in the market.
