HiPartners, a venture capital firm specializing in retail technology, announces its eighth investment to form part of the Retail Tech Fund portfolio: Musique, the first Brazilian platform to combine generative artificial intelligence, consumer neuroscience, and audio technology to transform the sound experience in physical stores into a driver of commercial performance..
The startup was born from the premise that sound isn’t a supporting role, but a strategic channel with a direct impact on retention, conversion, brand awareness, and new revenue generation at the point of sale. The platform offers customized soundtracks with up to 40 hours of royalty-free music, a centralized management dashboard with KPIs per unit, personalized sound logos, and audio media activation (Retail Media), while also allowing the monetization of physical spaces with ads targeted by location, time, and consumer profile..
Already present in major chains such as RiHappy, Volvo, BMW, and Camarada Camarão, the solution has delivered impressive results: a 12% increase in NPS, a 9% increase in average restaurant dwell time, and up to R$1 million in annual savings on royalties. With Musique’s proprietary AI, brands can create complete songs—lyrics, melody, vocals, and instrumentals—with full creative and legal control, adapting the sound content to the mood, campaign, or store profile..
The investment also reinforces HiPartners’ purpose: the opportunity arose from one of the fund’s own shareholders, an active member of the community. Musique wasn’t on the traditional venture capital radar, but the synergy with the Hi ecosystem was the trigger for the investment. The decision to partner with a specialist fund reinforces the idea of being more than just a management company—a vibrant community that generates connections and transforms relationships into business..
According to André Domingues, CEO and co-founder of Musique, “We are at a crucial moment of traction and expansion. HiPartners brings much more than capital: it brings access, methodology, and connections with the largest retailers in the country. With them, we will accelerate our proposal to transform music into results.”.
For HiPartners, Musique represents a new frontier of efficiency and monetization for physical retail. “Sound, long neglected, has become a competitive advantage. Musique delivers ROI from day one, reducing costs and unlocking new revenue streams. Our role will be to position the company as a national benchmark in sound intelligence, supporting its entry into the top 300 retailers in Brazil and structuring its sales force with Hi ecosystem methodologies,” says Walter Sabini Junior, Founding Partner of the asset management firm..
With this investment, HiPartners reinforces its thesis of investing in solutions that generate real impact for retail — and consolidates Musique as a protagonist in the next generation of sensory experiences at the point of sale.
