Recognized as one of the most complete automation and CRM solutions for e-commerce in Brazil, Flowbiz begins a new phase of growth with its acquisition by Sankhya—a national leader in business management technology. The merger strengthens the platform’s position as a strategic ally for companies seeking to scale performance with data, artificial intelligence, and personalized repurchase journeys.
Aimed at medium and large digital retail operations, Flowbiz stands out for its ability to transform behavioral and browsing data into automated engagement, repurchase, and loyalty initiatives. Now, as part of the Sankhya ecosystem, the company accelerates its technological innovation and integration with other business management solutions.
“Flowbiz was created with the purpose of better reflecting everything we’ve become: a platform that goes beyond email marketing, helping e-commerce businesses create personalized, profitable, and sustainable strategies. With the addition of Sankhya, we gain the strength to scale our clients’ businesses and accelerate the development of solutions that truly generate impact,” he adds. Lucas Brum, partner and Commercial Head of Flowbiz.
With features that go beyond traditional email marketing, Flowbiz offers a modern infrastructure for creating automated flows, behavioral segmentations, re-engagement campaigns, and in-depth consumer behavior analysis. This foundation will be even more robust with the launch of Customer Data Platform (CDP), designed to integrate data from multiple sources and power automation with AI.
“Flowbiz is building a 360º data ecosystem (Customer Data Platform), with modern and scalable infrastructure, ready for AI use. And, with Sankhya, we will enhance this delivery for the entire market,” he explains. Thiago Pitta, CTO of Flowbiz.
The acquisition aligns with Sankhya’s strategy of expanding its operations beyond ERP, integrating technologies that drive growth with efficiency and intelligence. This positions Flowbiz as a key player in the portfolio, directly contributing to the customer journey, loyalty, and differentiation of the companies it serves.
“What we see as a differentiator is the product itself — very mature, complete, and with a high level of service — and it helps Sankhya to better serve the customer journey, bringing great capacity to engage both new potential customers and portfolio partners,” he says. André Britto, CFO the Statistics.
Even with the new structure, Flowbiz maintains its team, culture, and service excellence. The difference lies in the scale and speed with which it can evolve its capabilities—especially in areas such as CRM intelligence, journey personalization, and data-driven automation.
“We want to be seen as a benchmark in marketing automation with CRM intelligence and AI, with the most advanced technology available. Our customers can be sure that we can now innovate even further, both in technology and service. We will maintain the excellence in service that has always characterized us, and we will accelerate technological evolution at a new pace from now on,” he concludes. Vinicius Correa.
The Flowbiz + Sankhya integration symbolizes a new chapter in the digital transformation of retail: one in which intelligent automation, personalization, and data strategy become indispensable to compete—and build loyalty—at a high level.
