A fintech UnicoPag announces a repositioning strategy aimed at increasing conversion and reducing cart abandonment in the information products market. With an investment of approximately R$250,000, the company revamped its visual identity, adopting a logo designed with geometric precision and a language that reflects the brand’s pillars: clarity, agility, and uniqueness.
The initiative enhances the checkout, offering faster and more personalized payments, as well as a clean, mobile-friendly visual identity for digital stores. rebranding overhauled the entire customer experience, from payment to technical support, with features such as optimized purchase flow, custom domains, social proof, integration with webhooks, free SMS sending, increased card approval, and native integrations with ERP and automation systems, focusing on independent information producers and e-commerce businesses.
Second Alan Ribeiro, the company’s Marketing Director, “Info producers face challenges such as low card approval rates and payment process failures, especially during launches, as well as difficulties with system integration and insufficient technical support. Our new positioning offers advanced technology, specialized support, and complete integration so our clients convert more and lose fewer sales.”
In the coming months, the company intends to consolidate its growth by expanding its technological and commercial resources. The company will expand its customer base, with a particular focus on information producers and independent e-commerce sites, in addition to investing in checkout customization and advanced integration with real-time financial systems. These initiatives aim to increase sales efficiency, enhance the user experience, and strengthen its presence in the digital market by early 2026.
With the repositioning, the UnicoPag reinforces its commitment to innovation in the digital market, offering solutions that facilitate the growth and financial management of rapidly transforming businesses. The company maintains its presence in the physical market, combining advanced technology, consistent performance, and specialized support to deliver sustainable value to its customers. “Our focus is to professionalize the information products market in Brazil, overcoming current challenges with comprehensive solutions that promote lasting results,” he states. Alan Ribeiro.
