The new Driva platform’s proposal is bold: combining data intelligence and automation to transform B2B prospecting. The platform, which will launch on June 3rd, features an AI Copilot integrated with WhatsApp, capable of locating companies via CNPJ (Brazilian Taxpayer Registry) or geolocation and generating complete dossiers, allowing sales teams to personalize their approach in minutes.
Additionally, the new platform offers a self-contained SDR agent who performs initial outreach, qualifies leads, automatically schedules meetings, and enables personalized outreach at scale. This saves sales teams time, reduces operational tasks, and consistently increases pre-sales efficiency.
This is the concept of the new solution developed by the Paraná startup Drive, which already has over 15,000 companies in its portfolio. Hub Driva provides business intelligence, qualified demand generation, and automated lead activation. It can be integrated with companies’ existing systems, optimizing sales processes and increasing predictable results.
Solution for bottlenecks in lead generation
According to Driva’s own diagnosis, Brazilian companies lose up to 30% of their sales productivity due to prospecting errors. “The new platform was created to address this bottleneck, integrating market intelligence, lead mapping, and automation from the first contact,” says the CEO. Patrick de César Francisco.
He explains that many sales teams still waste time with outdated lists or poorly qualified leads. “We’re going to eliminate this disconnect by optimizing the routine and increasing pre-sales efficiency,” he points out..
The platform cross-references data from all Brazilian companies with information from social media, websites, and other public sources, offering an in-depth view of the potential market. “While other tools only provide basic data, such as size and segment, our unique feature is generating advanced purchase intent signals and indicating the right triggers for each approach,” the executive emphasizes.
Growth in traditional sectors
Although it emerged in the technology ecosystem, Driva has significantly expanded its presence in more traditional sectors since 2024, such as industry, distribution, agribusiness, and services. “Demand has been growing in these markets, which are seeking solutions to optimize complex sales processes and improve the predictability of commercial operations,” he notes.
Expanding in these segments, the company has been consolidating its presence beyond the typical SaaS startup profile. “The demand for our solutions demonstrates Hub Driva’s scalability and adaptability, even in sectors that traditionally face greater difficulties in automating their business routines,” says the CEO.
Driva positions itself as a complementary solution focused on demand generation and prospecting automation. “Our role is to deliver highly qualified leads to the sales team and enable personalized and scalable engagement with these contacts, always integrated with the systems the client already uses,” he notes. Livia Alves , Partner and Chief Revenue Officer (CRO) at Driva.
Expectation for 2025
Driva is focused on expanding its customer base and consolidating its position as a national leader in the commercial intelligence sector for sales. “We want to solidify our brand as a company that enables sales teams to operate with more data, more automation, and fewer operational tasks. This not only generates efficiency but also has a direct impact on revenue,” says the CEO.
Expecting to open more than 60 new positions by 2025—primarily in data engineering, sales, and UX design—Driva remains focused on consolidating the Driva Hub as a national benchmark in business intelligence. “The goal is to ensure productivity for sales teams, automate operational tasks, and enable revenue predictability for our customers,” he concludes.
