Dinamize, a leading technology company specializing in marketing automation and digital relationship solutions, has just opened a branch in Minas Gerais. The new unit, located in Divinópolis, represents a strategic step for the company to become even closer to a market that already boasts major clients such as PUC Minas, Unimed, Sebrae MG, Frio Peças, and Loja Elétrica. The company expects to double this portfolio within a year, further consolidating the brand’s presence in the state..
According to Jonatas Abbott, managing partner at Dinamize, the decision to expand operations in Minas Gerais reflects the region’s digital maturity. “Today, we have very important clients in cities like Uberlândia, Belo Horizonte, and Divinópolis. The Minas Gerais market stands out for its intensive use of digital tools, which opens up significant business opportunities and partnerships with local agencies, consultants, and platforms,” he states. The new office, located at Rua Minas Gerais, 19, in downtown Divinópolis, will have a team prepared to meet regional demands, strengthening proximity and connections with companies..
Minas Gerais as a strategy
The choice of Minas Gerais is directly related to the dynamism of the local market. According to a Sebrae survey, 71% of small businesses in Minas Gerais already use social media, apps, or the internet to sell their products or services, a figure that highlights the state’s high level of digitalization. For Dinamize, this is an opportunity to consolidate its main asset: people..
“What’s different is that, from now on, we have a team that understands the local culture and how the market moves. This makes it easier to build strong connections and demonstrate how our technology can help companies in Minas Gerais achieve better results in marketing and customer relationships,” Abbott emphasizes. In addition to opening the office, the company plans to invest in in-person initiatives, such as participating in events and partnering with local agencies, as well as presenting its latest solutions, including artificial intelligence-based features, to the Minas Gerais public..
National presence and constant innovation
Founded in 2000, Dinamize has established itself as one of the leading Brazilian companies in the digital marketing technology segment. Throughout its history, the company has expanded its operations from email marketing solutions, incorporated social media monitoring tools, and built a comprehensive automation platform, which today serves over 12,000 brands worldwide. Clients using its solutions include Hospital Albert Einstein, Unimed, Tigre, Beto Carrero, Tilibra, Museu da Língua Portuguesa, Brinquedos Estrela, Instituto Ayrton Senna, and B3..
Even in a challenging scenario for the Brazilian economy, Dinamize maintained growth, achieving revenue of R$24 million in 2024. This result is the result of a strategy focused on larger accounts, especially in e-commerce, a sector that has been strengthened by the pandemic. The average customer ticket practically doubled, and the satisfaction rate reached 100%, reflecting close and personalized service, as well as investments in innovation and proprietary infrastructure.
