Brazilian e-commerce is growing rapidly, posing increasingly complex logistical challenges for companies of all sizes. With increased demand, the pursuit of efficient product delivery has become essential to maintain competitiveness. In this scenario, delivery router emerge as strategic tools to optimize routes, reduce costs and ensure consumer satisfaction.
Brazil leads the global growth of the sector. In 2024, online sales in the country grew 16%, according to the Latin America Digital Transformation Report. By 2025, the Brazilian Electronic Commerce Association (ABComm) projects revenue of R$224.7 billion, an increase of 10% compared to the previous year.
However, this growth brings significant challenges. Companies must deal with increasingly tight deadlines and demanding consumers, making routing a competitive advantage.
“The exponential increase in orders requires companies to rethink their logistics operations. Today, fast delivery isn’t enough; it’s essential to ensure accuracy and efficiency. An efficient routing system allows companies to better organize their routes, reduce delays, and make deliveries more predictable for customers,” explains Alexandre Trevisan, CEO of uMov.me, a leading provider of routing solutions for businesses.
The adoption of routers has had a direct impact on productivity and operational cost control.
“By optimizing routes, companies not only save money but also increase customer satisfaction. End customers want predictability and security when receiving an order, and technology is one of the key allies in providing this experience,” adds Trevisan.
Major digital retail players, such as Mercado Livre and Amazon, already use advanced routers to handle high demand and reduce delivery failures. However, the technology is becoming increasingly accessible to smaller companies, which need efficient solutions to compete in a highly dynamic market.
Recently, the Panvel Group, one of Brazil’s leading pharmacy chains, faced logistical challenges during the last mile of its deliveries. The need to streamline and streamline the process led to a partnership between All Trade and uMov.me, resulting in the development of an application that optimizes delivery routing and management. With this technology, the company has improved route accuracy, ensuring greater speed in product distribution and providing a more satisfactory experience for the consumer.
LS Translog, specialized in fast deliveries, also faced logistical challenges in its national operations. To optimize management and efficiency, it adopted the uMov.me logistics app. In its first year using the tool, the company broke records during Black Friday, quadrupling sales volume compared to the previous year. The impact was so positive that, in just one year, it surpassed the 9 million deliveries mark, solidifying its position as a benchmark in the sector.
“The demand from companies of all sizes for faster, more efficient, and safer delivery is growing. Adopting technology in everyday logistics is the only way for businesses to become more competitive and relevant in this market,” says Trevisan.
In the coming years, routing will likely become even more intelligent with the incorporation of machine learning and artificial intelligence algorithms, enabling demand forecasting and dynamic route adjustments in real time. “The future of logistics depends on digitalization and the use of strategic data. Those who know how to use these tools efficiently will be able to optimize their processes, ensuring greater agility, predictability, and quality in deliveries, without compromising the operational structure,” concludes Trevisan.
