Brazil, considered a priority in Amazon’s global expansion plans, has already received over R$55 billion in investments from the company over the last decade. This represents approximately R$15 million per day over the past 10 years. With investments in logistics, local technology development, cloud services, job creation and professional training, fostering entrepreneurship, and initiatives focused on local communities, the data is included in the new edition of the economic impact report on Amazon, retail services, and Amazon Web Services (AWS) in Brazil, which highlights the consistent growth and expansion of operations in Brazil.
In a continuous expansion drive, the company has doubled its job creation in recent years, increasing its direct and indirect jobs from 18,000 to 36,000 through its commercial activities in Brazil. These positions span several strategic sectors of the national economic chain, such as logistics, information technology, and entertainment. Maintaining its growth momentum while driving the country’s development, in the first half of 2025 alone, Amazon has already hired more than 1,000 professionals for corporate and technology positions in Brazil, in addition to currently having more than 550 open positions in these sectors.
“By investing more than R$55 billion over the last decade and creating 36,000 jobs, we are reinforcing our ongoing commitment to Brazil. We are not only expanding our local presence, but also contributing to transforming the country’s economic and technological landscape. Each investment is designed to generate a lasting positive impact across various segments—whether by creating jobs, boosting entrepreneurship, or fostering technological innovation. We are committed to being a catalyst for the country’s growth, working side by side with local entrepreneurs, communities, and partners to build an increasingly strong, digital, and inclusive economy,” he states. Juliana Sztrajtman, president of Amazon.com.br.
With over 25 years of experience and a pioneer in artificial intelligence (AI), technology has always been part of Amazon’s DNA. Customer-centric and applied across its various business fronts, Amazon has reinvented consumer experiences through technology, driving innovation and empowering thousands of people and diverse types of businesses around the world.
“Our growth strategy in Brazil is focused on generating a positive impact throughout the country and across our various businesses. We recognize the responsibility that comes with our broad global and national scale and are committed to continuing to innovate and contribute to Brazil’s technological development, working daily on solutions that benefit our local teams, customers, and partners,” he states. Cleber Morais, General Manager of Amazon Web Services (AWS) in Brazil.
Since 2011, Amazon has significantly expanded its physical and digital infrastructure in Brazil. In the last 18 months, 140 new hubs operated with Amazon technology have opened, bringing the total to 200 logistics hubs strategically distributed throughout Brazil. This infrastructure also includes expanding the Amazon FBA program, which will reach all of its Distribution Centers. This infrastructure enables increasingly faster and safer deliveries and an even more convenient shopping experience for our customers in 100% of municipalities, delivering over 150 million products across 50 retail and marketplace categories.
In addition to product deliveries, Amazon operates on multiple business fronts in Brazil, ranging from subscription services (Amazon Prime and Kindle Unlimited), technology (AWS), entertainment (Prime Video, Amazon Music and Amazon Publishing) to its own products (Alexa, Kindle, Echo and Fire TV).
Prime Video’s commitment to Brazilian culture is reflected in impressive numbers: since 2019, 46 local original productions have been released or are in production, filmed in more than 10 different states across the country. A striking example of this commitment to Brazilian cultural diversity is Cangaço Novo. The series, filmed in the Cariri region of Paraíba, features a majority of local talent, both in front of and behind the camera. The selection of professionals from Paraíba and other Northeastern states reflects Prime Video’s commitment to strengthening the regional audiovisual industry and creating authentic narratives that genuinely represent Brazil’s cultural richness.
“With an exclusive customer focus and always seeking to understand their needs, Prime Video is a content aggregator that offers Prime members a wide variety of global titles, local productions, and live sports, connecting with diverse audiences. In addition to the vast catalog included in the subscription, Prime Video also provides the convenience of renting or purchasing new theatrical releases and also offers subscriptions to other streaming channels, all in one place,” he says. Louise Faleiros, Country Manager, Prime Video Brazil.
