Zoop, an embedded finance fintech, announced today the appointment of Patrícia Fischer as its new Commercial Director. With an ambitious goal of doubling the number of new clients, the company relies on Fischer's extensive experience to drive its growth.
Patrícia Fischer brings with her an impressive 22-year career in the commercial sector, having held leadership positions at renowned companies such as Picpay, Itaú, Claro, and Serasa Experian. Your expertise in developing effective market strategies and building high-performance teams was a decisive factor in your selection.
Patrícia Esteves, VP of Marketing and Sales at Zoop, expressed enthusiasm about the new hire: “We believe that Patrícia’s market vision will be fundamental to continue expanding our solutions and that her leadership will bring new business opportunities to Zoop.”
The appointment occurs at a strategic moment for Zoop, which was recently acquired by iFood. Despite the acquisition, the fintech reaffirms its commitment to operate independently, maintaining its focus on providing embedded finance solutions for companies across various sectors.
Patrícia Fischer commented on her new position: “I believe that my experience in building strong relationships with clients of all sizes and my passion for helping companies in their growth journeys can greatly contribute to Zoop’s mission of expanding its operations and leading the market in financial services innovation.”
With this new addition to its executive team, Zoop demonstrates that it is well positioned to achieve its ambitious growth goals and further strengthen its position as one of the leading companies in the embedded finance market in Brazil.
