Zig, a technology company focused on entertainment, announced today the launch of the Zig Virtual Card, an innovation aimed at transforming consumption at large-scale events. With an initial investment of R$ 2 million and plans to invest another R$ 3 million in the next 12 months, the company aims to reduce friction and costs in the purchasing process for event producers.
The Zig Virtual Card combines the convenience and security of leading digital wallets, such as Apple Pay and Google Wallet, with the data intelligence of the cashless system. Furthermore, the product is aligned with Zig's ESG agenda, contributing to the reduction of plastic use.
For the end customer, the Zig Virtual Card offers convenience with simplified online recharges, practicality for payments at events, bars, restaurants, and clubs, and savings by eliminating various fees associated with the current cashless journey. The card also provides autonomy for reimbursement and balance control.
The operation of the Zig Virtual Card is simple: the customer can add credits before leaving home using the Zig app or scan a QR Code available at the event, which will direct them to an online recharge page. After payment confirmation, the credits are loaded onto the Virtual Card, which is saved in the customer's mobile digital wallet, enabling contactless payments (NFC).
Event producers of all sizes can offer consumers a faster and safer consumption experience. The Zig Virtual Card is especially attractive to Early Adopters.
“With the Zig Virtual Card, event producers can optimize their investment in cash registers and pre-loading structures. Customers can create and add funds to their orders quickly, with fewer fees and less environmental impact, thanks to the reduction in the use of plastic. In addition, our product has high security standards, using encryption from Google and Apple in transactions made through digital wallets,” explained Nérope Bulgarelli, CEO of Zig.
The new product also provides an in-depth view of consumer behavior, collecting information through simplified user registration, always in compliance with the General Data Protection Law (LGPD). This data intelligence allows for a better understanding of the customer's profile and their purchasing journey, creating a new communication channel through push notifications, personalized messages, promotions, and offers.
“By 2030, the number of transactions using wallets will increase threefold around the world. It is also worth mentioning that Brazil is currently the 4th country that uses digital wallets the most,” added Bruno Lindoso, Zig’s International CEO.
Virtual cards provide an integrated shopping experience, offering greater security in each transaction, simplified operations, and valuable data collection about customers' profiles and behavior. Furthermore, its adoption improves the quality of service, eliminating the need to go to loading counters and allowing customers to enjoy more fun time with fewer interruptions.
