A Zig, technology company focused on entertainment, announced today the launch of the Zig Virtual Card, an innovation aimed at transforming consumption at large-scale events. With an initial investment of R$ 2 million and plans to invest an additional R$ 3 million in the next 12 months, the company seeks to reduce friction and costs in the purchasing process for event producers
The Zig Virtual Card combines the practicality and security of the main digital wallets, like Apple Pay and Google Wallet, with the data intelligence of the cashless system. Furthermore, the product is aligned with Zig's ESG agenda, contributing to the reduction of plastic use
For the end customer, The Zig Virtual Card offers convenience with simplified online top-ups, practicality for payments at events, bears, restaurants and nightclubs, and the economy by eliminating various fees associated with the current cashless journey. The card also provides autonomy for reimbursement and balance control
The operation of the Zig Virtual Card is simple: the customer can add credits before leaving home, using the Zig app, you scan a QR Code available at the event, that will direct you to an online recharge page. After the payment confirmation, the credits are loaded onto the Virtual Card, what is saved in the customer's digital wallet on their phone, allowing contactless payments (NFC)
Event producers of all sizes can offer consumers a faster and safer consumption experience. The Zig Virtual Card is especially appealing to customers with an Early Adopters profile
"With the Zig Virtual Card", event producers can optimize investment in boxes and pre-load structures. Customers can quickly create and add balance to their order, with lower fees and less environmental impact, thanks to the reduction in plastic use. Furthermore, our product has high safety standards, using Google and Apple encryption in transactions made by digital wallets,"explained Nérope Bulgarelli, CEO of Zig
The new product also provides an in-depth view of consumer behavior, collecting information through the simplified registration of users, always in compliance with the General Data Protection Law (GDPL). This data intelligence allows for a better understanding of the customer profile and their purchasing journey, creating a new communication channel through push notifications, personalized messages, promotions and offers
"By 2030, the number of transactions using wallets will triple worldwide. It is worth noting that Brazil is, currently, the 4th country that uses digital wallets the most, added Bruno Lindoso, International CEO of Zig
Virtual cards provide an integrated shopping experience, offering greater security in each transaction, simplification of operations and collection of valuable data on customer profile and behavior. Furthermore, your adoption improves the quality of care, eliminating the need for trips to loading stations and allowing customers to enjoy more fun time with fewer interruptions
