Zenvia, which enables companies to create personal, engaging, and seamless experiences throughout the customer journey, has begun using artificial intelligence in its recruitment processes through a partnership with DigAÍ, a startup specialized in AI solutions for Human Resources.
The initiative does not replace human interaction – on the contrary, it combines technology and empathy for the best candidate experience and greater assertiveness in the selection process. “AI is implemented to add value, not to complicate the experience for those seeking a new chapter in their careers. What we have done is apply AI ethically and conscientiously, respecting the time, energy, and emotions involved in this very important moment,” states Katiuscia Teixeira, Chief Human Resources Officer (CHRO) of Zenvia.
Technology has been increasingly adopted in People and Culture processes. According to a Gartner study, over 40% of companies already use generative AI in some stage of recruitment and selection, and this number tends to grow with the demand for greater efficiency, agility, and personalization. From intelligent screenings to automated feedback, artificial intelligence is establishing itself as an ally in making the experience more fluid for all involved.
“According to our survey, Zenvia positions itself among the early adopters of artificial intelligence among Brazilian companies, which not only shows confidence in our platform but also a real commitment to the experience of its candidates, uniting technology and people in a strategic manner,”, points out Christian Pedrosa, CEO of DigAÍ..
At Zenvia, AI operates between resume analysis and the interview with the recruiter. Candidates are invited to answer, via recorded audio on the DigAÍ platform, personalized questions tailored to the position. Access is simple and intuitive, with an initial familiarization test and the possibility of re-recording for up to four minutes per response. The key differentiator is the automatic sending of individualized feedback via email and on the platform itself, within minutes after completing the stage.
By early July, over 577 interviews had been conducted in Zenvia's new AI-driven selection journey, and the evaluation has been highly positive: 92.6% candidate satisfaction rate. Furthermore, according to the DigAÍ platform, recruiters saved 245 hours.
The initiative is not a one-off event. It is aligned with the company's strategic evolution, which last October announced to the market its comprehensive AI to revolutionize the customer experience, the Zenvia Customer Cloud, which has already been implemented by 5,700 companies, generating revenue between R$ 180 million and R$ 200 million in 2024.
“We are talking about a movement consistent with what we offer the market: more fluid, engaging, and personalized journeys. Just as we help our clients sell more and provide better service through technology, we use AI to create smarter experiences internally as well, in this case, in the relationship with candidates in our selection processes.”, concludes Katiuscia.
