Zenvia, which enables companies to create personalized, engaging, and seamless experiences throughout the customer journey, has started using artificial intelligence in its recruitment processes through a partnership with DigAÍ, a startup specialized in AI solutions for Human Resources.
The initiative does not replace human interaction – on the contrary, it combines technology and empathy for the best candidate experience and accuracy in the hiring process."AI is here to add, not to complicate the experience of those seeking a new chapter in their careers. What we have done is to apply AI ethically and consciously, respecting the time, energy, and emotions involved in this very important moment," he states.Katiuscia Teixeira, Chief Human Resources Officer (CHRO) of Zenvia.
Technology has been increasingly adopted in People and Culture processes. According to a Gartner study, more than 40% of companies already use generative AI at some stage of recruitment and selection, and this number is expected to grow with the demand for greater efficiency, agility, and personalization. From intelligent screenings to automated feedbacks, artificial intelligence is consolidating as an ally to make the experience smoother for all involved.
According to our survey, Zenvia is positioned among the early adopters of artificial intelligence among Brazilian companies, which not only shows confidence in our platform but also a genuine commitment to the experience of their candidates, strategically combining technology and people.scores Christian Pedrosa, CEO of DigAÍ.
At Zenvia, AI operates between resume analysis and interviews with the recruiter. Candidates are invited to respond, through audio recordings on the DigAÍ platform, to personalized questions according to the position. The access is simple and intuitive, with an initial familiarization test and the possibility of re-recording within four minutes per response. The main advantage is the automatic sending of individualized feedback via email and on the platform itself, within a few minutes after completing the stage.
By the beginning of July, more than 577 interviews had been conducted in Zenvia's new AI-powered selection process, and the feedback has been highly positive: 92.6% candidate satisfaction. Furthermore, according to the DigAÍ platform, recruiters saved 245 hours.
The initiative is not something punctual. It is aligned with the company's strategic evolution, which in October of last year announced to the market its complete AI to revolutionize the customer experience, Zenvia Customer Cloud, which has already been implemented by 5,700 companies, generating revenue between R$180 million and R$200 million in 2024.
We are talking about a movement consistent with what we offer the market: smoother, more engaging, and personalized journeys. Just as we help our clients sell more and serve better with technology, we use AI to create smarter experiences also at home, in this case, in the relationship with the candidates in our recruitment processes., finishes Katiuscia.
