Zenvia, which enables companies to create personal, engaging, and seamless experiences throughout the customer journey, and Pagar.me, Stone's comprehensive online payment solution, announce a strategic partnership to improve the consumer experience and accelerate companies' sales.
Clients using Zenvia Customer Cloud – a solution that combines artificial intelligence with the operation and management of the entire customer journey, from marketing to post-sales – will be able to send payment links via Pix, credit, boleto, or digital wallets directly in the conversation with their consumers, allowing the buying and selling experience to be much faster and more efficient, with a direct impact on conversion.
"With Stone, we support brands to sell more and serve better, while providing their customers with meaningful experiences at the right time," says Gilsinei Hansen, Vice President of Business at Zenvia.
Existing clients using Stone will have access to the integration with Zenvia Customer Cloud, enabling companies to centralize all interactions with consumers in one place, with diversified channels (WhatsApp, RCS, SMS, app, etc.), efficient use of data, and artificial intelligence for more personalized interactions.
"We see great synergy in the partnership with Zenvia by combining the best payment experience with AI that permeates the entire customer journey. We are excited about the impact that the sum of our strengths will bring to the market and, most importantly, to the relationship between brands and their consumers," says João Barcellos, Sales Director at Stone.
The integration between companies reinforces the commitment to transform the relationship between businesses and customers, making experiences much smarter, integrated, and personalized to each consumer's profile.
Digitalization as an ally in the consumer experience
The official launch of the partnership was held at Conexão Farma, an event held in São Paulo from March 18 to 20. The opportunity was not chosen by chance, as the segment is one of the most demanding for digital experiences. 2024 survey conducted by the Febrafar Institute of Research and Corporate Education (IFEPEC) and Unicamp with 4,000 Brazilians identified the need for digitalization to meet the new profile of pharmacy consumers: 88% of respondents said they prefer non-presential purchases, such as through WhatsApp.
"We are always attentive to the market and how we can bring positive impacts to the relationship between companies and their consumers, resulting in the best possible experience. For pharmacies, according to the IFEPEC study, data-driven strategies are key to decision-making and to the relationship across the entire pharmaceutical chain. And this is one of the main differentiators of Zenvia Customer Cloud," concludes the Zenvia Business VP.
