ZapSign, a specialist in electronic signature solutions, announces its strategic expansion to several Latin American countries, aiming for internationalization and consolidation as a globally recognized brand. With 40 million contracts signed in 2024 and the customer base tripled over a 12-month period, along with a 175% growth, the company aims not only to increase its presence in new markets but also to strengthen its positioning by adapting to the specific needs of each region and complying with local standards, such as ONAC in Colombia and eSAT in Mexico. Furthermore, the company aims to reach 3 million active users on its platform by the end of this year.
“We are focusing our efforts in different areas to reach people in different countries in Latin America. Our goal is to increase our brand recognition in the region,” he says.Getulio Santos, founder and CEO ofZapSign. “We work with content and ads that impact and resonate with diverse cultures, in addition to promoting events focused on Colombia and Mexico.”
Between May and July 2024, the company recorded a 500% growth in new users in the Colombian market. This amplification is a clear reflection of the return the company has in the international market. In the same period, ZapSign achieved a 483% increase in documents signed by international users, and in just three years, the customer base tripled from 12,000 to over 150,000 users.
The company believes that its 175% growth signifies a new moment for the electronic signatures sector, with companies adopting the proposed innovations. The expansion will include a significant investment in digital advertising. ZapSign aims to reach $100,000 in Monthly Recurring Revenue (MRR) in the Colombian and Mexican markets by the end of the year. "This goal reflects our ongoing commitment to grow and establish ourselves in new markets, as well as continuously improve to meet our customers' needs," highlightsGetulio.
In the long term, ZapSign plans to expand its operations to other continents, with a particular interest in the European market. "We want to bring our electronic signature solution to other regions. However, since each location has its own peculiarities, we need to ensure cultural adaptation in the business," says Santos.
Focusing on marketing and sales areas, ZapSign aims to expand its team to develop solid and effective strategies. "We are committed to strengthening our internal capabilities and being better prepared to face market challenges, and our key areas will lead and coordinate activities to ensure efficiency," concludes the CEO.
