A Yo! Group, agencyfull serviceSpecialized in incentive marketing, trade marketing, live marketing, and digital solutions, announces its international expansion. A new unit based in the USA is established with the goal of serving local and global clients, providing a strategic bridge between the Latin American and North American markets.
With over 10 years of experience – serving brands such as Camil, DEXCO, Flora, FORD, GM, PEPSICO, Seara – Yo! Group is recognized for its integrated deliveries, from planning to execution, with a focus on generating real value for the business of major national and multinational brands. Physical presence in the USA is a response to the growing demands of the agency's clients for international projects, especially considering the upcoming World Cup, which will be held in three North American countries (Canada, USA, Mexico) as well as opportunities related to major events such as the NBA, NFL, global fairs, and educational programs.
"With this movement, we have the potential to increase the brand's visibility on the international stage over the next two years and triple business opportunities focused on sports experiences, global incentive programs, and corporate events connected to major markets," says Juliana Altruda, CEO and founder of Yo! Group.
The operation in the USA will be led by Juliana, reinforcing the agency's commitment to close, strategic management connected to each market's profile. The expectation of the new operation is to increase revenue generated by international projects by up to 25% in the next 12 months, driven by activity in the North American market and new global demands.
Among the main highlights of this new phase is the Business Program, an exclusive product of Yo! Group within the incentive marketing pillar. Beyond traditional reward trips, the program offers an international immersion focused on executive training, strategic content, and business generation. Each program is tailor-made, connecting leaders and decision-makers to innovation centers, top universities, global fairs, and qualified networking environments – always aligned with the brand's objectives. The format, which has already been successfully applied to companies like Seara and Dexco, is considered one of the agency's differentiators in the market.
The new unit strengthens Yo!'s strategy. A team that is where the client needs, with cultural intelligence, operational expertise, and proximity. The agency's international activities also include personalized sports experiences, live marketing actions, brand activations at major events, and corporate relationship projects. The local team will be structured according to demand, with support from the Brazilian operation, which currently has about 45 direct employees and a solid network of specialized partners.
"The focus of the expansion is not volume, but relevance. Yo!'s international presence opens doors not only for new business opportunities but also for valuable cultural and professional exchange for our team in Brazil. We want to build a global network of active collaboration, expanding repertoires, strengthening skills, and connecting brands to the most meaningful experiences," the executive concludes.
The operation in the US is the first step of a larger global expansion plan. The agency already has an embryonic structure in Europe, which could be expanded as international projects evolve.
