A X-ONE, a global leading brand in premium mobile device protection solutions, has just launched itsOfficial e-commerce in BrazilThe movement marks a strategic step in consolidating the brand in the country, where it has been operating since 2018 through a wide network of authorized resellers.
Recognized for its high-performance products (such as films, cases, cables, and chargers), X-ONE is beginning its presence in the B2C market with an expectation to generate R$ 2.5 million in sales by the end of 2025, with R$ 500,000 in just the first month of operation.
The launch of the e-commerce responds to a growing demand from consumers who faced difficulty finding products in physical stores. The new platform offers a smooth, responsive, and mobile-optimized shopping experience, with intuitive navigation and simplified checkout. Consumers will find between 400 and 600 SKUs available, with options for different smartphone models, colors, voltages, and usage needs. The website accepts payments via Pix and major credit cards, with deliveries nationwide.
"Our goal is to democratize access to the X-ONE portfolio without compromising quality and brand experience. The launch of the e-commerce platform expands our relationship with the end consumer and reinforces our commitment to innovation, convenience, and excellent service," emphasizes Breno França, CEO of the brand.
The online store was developed on the Shopify platform, with substantial investments in UX, mobile-first design, and advanced SEO practices. The brand also prepares a series of promotional and loyalty actions for the new channel, including free shipping on purchases over R$ 400, an outlet with selected products, and seasonal campaigns such as Father's Day, Black Friday, and Christmas. Among the projects in development are a subscription club and a points program exchangeable for products.
With a global presence in over 75 countries and more than 20 million protected devices, X-ONE is a pioneer in extreme protection technologies, with international certifications and materials with military-grade performance. In Brazil, the company has been building a solid presence in the B2B market since 2018, operating exclusively through specialized retailers, with an active base of 700 to 1,200 partners monthly.
In addition to expanding its operations, the arrival of e-commerce will also boost the brand in digital environments. X-ONE launches a robust marketing campaign focused on performance, digital media, and influencer marketing, aiming to expand its reach and strengthen its position in the premium smartphone accessories segment.
