A Winnin– a platform that uses proprietary AI to map cultural trends based on video consumption on the internet – has just launched2025 Data Protection Reportan annual report that guides brands on the main trends and challenges that are likely to shape the future of data privacy and security.
The analysis highlights a scenario full of evolution, challenges, and opportunities, and offers tips on essential tools to enhance work. "We are providing responsible insights so that brands and companies can explore opportunities, anticipate regulations, and build data management aligned with the demands of the year," says Natasha Melo, Legal Director of Winnin.
According to data from Winnin, between January/2023 and November/2024, the terms “Privacy and Data Protection” saw a significant increase in interest, totaling more than 3 billion views and more than 149 million total engagements on networks such as TikTok, YouTube, Instagram and Facebook.
The company also identified a growing interest in the terms "LGPD" and "Artificial Intelligence" during the same period. The technical term "LGPD" had a peak in engagement between May and June 2024, totaling over 70,000 views. The term "Artificial Intelligence" also gains traction in engagement, totaling over 140k videos related to the subject in the same period.
The report also highlights projections on new regulations from the National Data Protection Authority (ANPD) and provides practical guidance for organizations to strengthen their compliance and innovation.
To access the full content and follow the detailed analysis, go toreport directly.
