Culture moves quickly, and those who want to lead need to keep up. Thinking about it, theWinnin, platform that uses proprietary AI to map cultural trends based on internet video consumption, presents theIndustry Watch: Cultural Hubs powered by Winnina platform that gathers the main studies on where people's attention truly lies when it comes toBeauty & Personal Care, Retail, Finance, FoodandDrinks.
According to Gian Martinez, co-founder and CEO of Winnin, "In the attention era, there are winners and losers. And those winning this game are the brands that understand how to be relevant to their audiences continuously, building engaged communities around them." And it is precisely to support these brands that Industry Watch was created.
Each hub functions as a landing page filled with data and strategic insights that help understand cultural behavior within each category. Everything is based on what people are actually watching, liking, and sharing, that is, real data captured directly from the source: the videos.
Within the hubs, marketing and insights professionals will find:
- Share of Attention™ of the brandsWho is dominating the cultural space of the category and how is your brand positioned?
- Video engagementWhat topics, formats, and approaches generate the most connection with the audience
- Hottest formats of the momentShorts? ASMR? Vidas? Vlogs? Discover what works best in your market
- Portrait of the audienceWhat does this audience love to consume? What are your interests and behaviors?
- Actionable insightspractical information to directly apply to the strategy — from the creative briefing to brand performance.
"With Industry Watch: Cultural Hubs powered by Winnin, we are offering a powerful lens for brands to navigate this landscape with real data, clarity, and agility. It is the future of cultural marketing, now accessible and actionable," completes Leonor Militão, Winnin's Content Marketing Coordinator.
The Industry Watch: Cultural Hubs powered by Winnin was created to help Marketing Directors and Insights Professionals tounderstood what people actually do, not just what they say they do— enabling the development of more effective and culturally relevant strategies to connect brands to what matters today.
