To celebrate Consumer Day, which takes place on March 15,Wine, the world's largest wine subscription club, has prepared a special campaign for its customers, with discounts of up to 80% and exclusive benefits throughout Consumer Week, which takes place from March 12 to 19.
Wine-loving consumers will have access to unbeatable offers, such as kits with gifts, flash promotions with wines for R$1 (on purchases over R$299), free shipping to the Southeast region, and special conditions for other regions.
“Consumer Day is a date that highlights the importance of consumer rights and an occasion for us to strengthen ties with our customers,” he says.Laura Barros, Marketing Director of the Wine Group. “Our campaign was designed to offer not only attractive discounts, but also the opportunity to try high-quality wines. This is a way of thanking our customers for their trust and partnership.”
Expansion of wine consumption
According to the IWSR Brazil Wine Landscapes 2025 study, wine consumption in Brazil continues to grow.The number of regular consumers of the beverage increased from 34.9 million in 2019 to 44.2 million in 2024, while the number of weekly drinkers rose from 26.9 million to 31.4 million in the same period.The conversion rate of adults who became regular consumers has remained stable at 26% over the past few years, indicating significant loyalty in the market.
According to Laura, this expansion occurs alongside some changes in the consumption habits of Brazilians. We have observed an increase in consumers in the wine category. During the pandemic, the consumption of the beverage shifted indoors, but in recent years it has occurred both inside and outside the home. We have noticed a growth in the presence of wines on restaurant and bar menus that previously did not offer the beverage.
Bet on the Brazilian palate
The sparkling wine sector also stands out, moving 37.2 million liters and R$2.1 billion in 2024, according to data from Ideal BI. Domestic production dominates the market, accounting for 81.5% of the volume consumed and 71% of the value generated. The sparkling wine category is the one most consumed by Brazilian consumers when it comes to domestic wines. Eight out of ten sparkling wines consumed in Brazil are locally produced. At Wine, we have a special production with the Entre Dois Mundos winery and the Miolo Group, which is the Maraví line, exploring this Brazilian expertise with three labels designed for the Brazilian palate: Brut, Brut Rosé, and Moscatel, says the executive.
Customer experience and preferences, by the way, are in the company's DNA, which is based on an in-depth analysis of consumption habits to offer products and services. Wine has over 1 million rated wine reviews, and the development of proprietary brands is based on this data. "We use this intelligence to understand consumer movements in the smallest details, encompassing not only the liquid (flavor and appearance) but also the presentation of the products (bottle, corks, and label)," he explains.
Knowing labels
The entire Wine website will be on sale during Consumer Week. To discover labels with great cost-effectiveness theWine sommelier, Thamirys Schneider,He/she/they separated some indications.
It is worth highlighting theU by Undurraga DO Central Valley Region Sauvignon Blanc 2023A young, light, and citrusy Chilean white, ideal for pairing with summer snacks such as fish, fries, and shrimp.
Another suggestion is theMaraví Rosé Brut Sparkling Wine, which has high creaminess and complexity, making it an excellent choice to accompany meats, vegetables, and dishes like vinaigrette and salpicão.
For those who enjoy light reds, the recommendation isMonte Guelph DOCG Chianti 2023, a wine that brings the striking expression of the Sangiovese grape, with a balanced and fresh palate.
