To celebrate Consumer Day, what happens on March 15, aWine, largest wine subscription club in the world, prepared a special campaign for its customers, with discounts of up to 80% and exclusive benefits throughout Consumer Week, what happens from March 12 to 19
Wine-loving consumers will have access to unmissable offers, like kits with gifts, flash promotions with wines for R$1 (on purchases over R$299), free shipping to the Southeast region and special conditions for other regions.
"Consumer Day is a date that highlights the importance of consumer rights and an occasion to strengthen our ties with our customers", saysLaura Barros, Marketing Director of Grupo Wine. "Our campaign was designed to offer not only attractive discounts, but also the opportunity to taste high-quality wines. This is a way to thank the trust and partnership of the clients
Expansion of wine consumption
According to the IWSR Brazil Wine Landscapes 2025 study, wine consumption in Brazil continues to growThe number of regular consumers of the drink increased from 34,9 million in 2019 to 44,2 million in 2024, while the number of weekly drinkers increased from 26,9 million to 31,4 million in the same period. The conversion rate of adults who became regular consumers remained stable at 26% in recent years, indicating a significant loyalty in the market
According to Laura, this expansion occurs alongside some changes in the consumption habits of Brazilians. "We have seen an increase in consumers in the wine category". During the pandemic, the consumption of the drink migrated indoors, but in recent years it has started to happen both inside and outside the home. We have observed a growth in the presence of wines on the menus of restaurants and bars that previously did not offer the drink
Bet on the Brazilian palate
The sparkling wine sector also stands out, moving 37,2 million liters and R$2,1 billion in 2024, according to data from Ideal BI. National production dominates the market, representing 81,5% of the volume consumed and 71% of the value generated. "The category of sparkling wines is the one that Brazilian consumers consume the most when it comes to national wines". Eight out of ten sparkling wines consumed in Brazil are locally produced. In Wine, we have a special production with the winery Entre Dois Mundos and the Miolo Group, what is the Maraví line, that explores this Brazilian expertise with three labels of production designed for the Brazilian palate: Brut, Brut Rosé and Muscatel, tell the executive
Customer experience and taste, by the way, are in the company's DNA, that is based on an in-depth analysis of consumption habits to offer products and services. A Wine has more than 1 million cataloged wine reviews, and the development of author brands is based on this data. "We use this intelligence to understand consumer movements in the smallest details", encompassing not only the liquid (flavor and appearance), but also the presentation of the products (bottle, corks and label, explain
Knowing labels
The entire Wine website will be on sale during Consumer Week. To discover labels with great cost-effectiveness thewine sommelier, Thamirys Schneiderseparated some recommendations.
It is worth highlighting theU by Undurraga D.THE. Central Valley Sauvignon Blanc 2023, a young Chilean white, light and citrusy, ideal for pairing with summer snacks, like a fish, fries and shrimp.
Another suggestion is theMaraví Rosé Brut Sparkling Wine, that has high creaminess and complexity, being an excellent choice to accompany meats, legumes and dishes like vinaigrette and shredded salad.
For lovers of light reds, the indication is theMonteguelfo D.THE.C.G. Chianti 2023, a wine that brings the striking expression of the Sangiovese grape, with a balanced and fresh taste
